Tomahawk, WI 11/13/2013 (BasicsMedia) – With nearly 1.2 billion active users monthly, Facebook Inc (NASDAQ:FB) remains the world’s most popular internet site and social networking platform. Because of this, FB makes significant revenue on ads but this big streak of revenue now appears threatened as teens exit from the networking site.

Just this month, the networking company stated that it was witnessing decreasing daily users from teens. While they remain on the network, their activities have greatly reduced and this is worrying. The worrying over teens exit from the world’s largest networking platform means that the network’s future is at stake considering that teens are a critical mass for the growth of any company, more so, in the digital space. Shares of FB suffered on the browsers following this landmark disclosure. So why are teens leaving Facebook? Where are they heading to? And what can the social networking giant do to stem this hemorrhage?

Three reasons have been identified as possible reasons social media giants, not just Facebook, are facing tough times appealing to teens and why revenue collection in these company could drop to new lows if the trend continues.

Teens are apparently looking for more private platforms. As moms and dads stream to Facebook and other big networking platforms, teens are increasingly becoming uncomfortable sharing photos and planning meet-ups. In the face of increasing quest for privacy among the teens, mobile messaging is gaining currency. Facebook already have a hand in mobile messaging apps, however, monetizing the same is yet in infant stages.  Definitely ads revenues are not going to streak in as they do on the FB main page. Even more complex with mobile messaging apps is that carriers are also feeling the heat. Mobile operators are looking at huge SMS revenue due to messaging apps as these are usually unlimited and used in the phone’s data connection.

The exit from Facebook can also been seen in the quest by youths to avoid the nearly permanent digital footprint on main networking platforms when they share sexy photos or engage on what has become known as “sexting”. On the messaging platforms, teens enjoy the freedom to take, share and comment on their private photos using the smartphones without getting them on everyone’s eye, including the boss.

Another reason teens are exiting Facebook is that the alternative instant mobile messaging app allows more than just connecting with friends on instant message on the phone. A lot of these apps offer games and a lot of networking space, but without the usual ads on main networking sites.

So far the apps reaping from FB’s critical mass are WeChat (China), KakaoTalk (South Korea) and LINE (Japan). These apps today boast tens of millions in active users, but at the expense of the big guns like Facebook.

What options does Facebook have in consolidating its user base so that it can continue rake in even fatter revenue from ads? The company has its Facebook Messenger app which is promising. However, revenue stream from messenger app might take some time before their reach satisfying levels for this tech giant. Perhaps acquisition of some of these leading apps could help bolster the company’s revenue and perhaps re-harvest its teen users.

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