Tomahawk, WI 07/18/2014 (Basicsmedia) – Advancing To A New Tie-up
Advanced Micro Devices, Inc. (NYSE:AMD) has plans to supply micro processing chips for Nintendo Company, Ltd (ADR)’s (OTCMKTS:NTDOY) upcoming portable device, this is what their recent interview imply. This could also mean a new partnership coming up between these two companies.
AMD’s Future Planning
Nintendo has its most of the revenue generated from its hardware market and planning to launch a new portable gaming device could increase their market and sales. Also Company has indicated towards a single hardware ecosystem to be used in their upcoming device. This signifies its future presence in company’s other portable and home console platforms. All these things might interest AMD to enter into a new market.
Gaming Consoles Might Interest AMD
AMD’s recent interviews have clearly indicated that they want to enter into a dedicated portable market. In reaching to a deal with Nintendo to provide processing units for their next platforms, AMD is likely to make money, even if the console doesn’t make an impact in the market. Also company in past has supplied various types of chips for wide range of products. AMD already has its graphics processing unit in Wii U, which has made them achieve a place in Nintendo’s gaming platform. Nintendo has also confirmed to use the same hardware architecture framework for future gaming platforms.
AMD In For a Better Situation
AMD’s new deal with Nintendo will not only help them to enter a new stream but also to get themselves higher revenue. The tie-up might possibly help Advanced Micro Devices, Inc. (NYSE:AMD) to play a role into Nintendo’s undiscovered “Quality of Life” Business. Nintendo will also be looking forward to this deal to improve its complex customized hardware. Even Nintendo Company, Ltd (ADR)’s (OTCMKTS:NTDOY) needs a third-party support for its strong hardware system. So, in all it looks to be a partnership which can come out to benefit both the companies in their respective aspects.