Tomahawk, WI 09/30/2014 (Basicsmedia) – A closer look at Amazon.com, Inc. (NASDAQ:AMZN) charts, one cannot fail to notice a disappointing trend that the company has maintained over the past few months compared to other players in the retail space. CNBC’s Carter Worth argues that Amazon remains a strong sale as it has underperformed when compared to Family Dollar Stores, Inc. (NYSE:FDO), Foot Locker, Inc. (NYSE:FL) and Ross Stores, Inc. (NASDAQ:ROST).

Amazon’s five-year chart from 2009 to 2013 highlights a bullish run that the stock enjoyed, outperforming all the retail rivals, as well as the S&P 500. Year to date, the reverse has been true as the stock has sunk by 18%, a trend that Worth argues will continue heading to the close of the year.

“[…] Amazon is down about 18% on the year; something is not right, and we think it goes lower. […] We would not be long Amazon and if you are looking for short sell, we think it is a good one,” said Mr. Worth.

Amazon.com, Inc. (NASDAQ:AMZN) had a great ascend from 2009 to early 2014 but has since resorted to hitting lower highs and higher lows. Worth argues that the debate of where the stock could be headed next will end with the stock breaking to the downside.

Michael Khouw, on the other hand, remains Bullish on Amazon’s prospects heading into the holiday festivities, which he believes will have a considerable amount of impact on the stock price.

“I am just simply going to go out and buy the January 3, 2015 and you can pay about $16 per vote. The reason I am doing that is that I know that in addition to possibly buying this put; I am going to buying a lot of things on Amazon.com, Inc. (NASDAQ:AMZN). I am sure that my drive is always going to be filling up with boxes when Christmas comes around,” said Mr. Khouw.

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