Tomahawk, WI 09/04/2014 (Basicsmedia) – Shared vision in terms of the direction that the video gaming industry is’  headed was the main reason as to why Twitch CEO, Emmett Shear, chose to be acquired by Amazon.com, Inc. (NASDAQ:AMZN) and not Google Inc. (NASDAQ:GOOG). Appearing in an interview on Bloomberg, the CEO reiterated that the prospect of remaining CEO after the acquisition also played a significant role in him accepting the offer.

“[…] I get to remain CEO of Twitch interactive we get to be fully absorbed that’s fairly attractive to me because I am really passionate about the area, I really love the company I love what I work on. I didn’t want to sell it in a way that it was going to force us change course substantially or give up that independence,” said Mr. Shear.

Amazon.com, Inc. (NASDAQ:AMZN) has a reputation according to Bloomberg’s Cory Johnson of acquiring startups and then allowing them to run independently as long as they guarantee benefits to both parties. Shear also pointed out  the fact that Amazon having acquired IMDB over ten years ago, has always allowed it to operate independently; one of the reasons why he chose to go with Amazon as opposed to Google Inc.(NASDAQ:GOOG).

Twitch is one of the few startups, only a few years old that has already enjoyed success and is now being acquired for $970 million. Being given the freedom to control Twitch destiny looks to have been something that Shear did not want to miss on.

Twitch has already grown to over 60 million active users providing one of the best platforms that Amazon can use to its advantage especially on the digital adverts segment.

“We’ve been on a real rocket ship and none of us expected that when we started it. I knew the content was amazing, I knew it was something I was passionate about but, it’s been’ really awesome to see the response from the community and see the growth of the space,” said Mr. Shear.

Xbox and Play station integration has played a significant role in the growth trajectory of Twitch. Resulting in an increase in the amount of traffic into the site as a result of a-20% growth in the number of broadcasters.

Backed by Amazon.com, Inc.(NASDAQ:AMZN) big financial power, Shear remains confident on the partnership working better and faster in bringing new content to the gaming industry.

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