Tomahawk, WI 09/15/2014 (Basicsmedia) – Twitch agreed to be acquired by, Inc. (NASDAQ:AMZN) on condition that it would be allowed to operate independently but with support from its parent company. During an interview on CNBC, Twitch CEO, Emmett Shear, said that focus has now shifted to ways that can be used to accelerate further growth., Inc. (NASDAQ:AMZN)’s bid of $970 million was’ accepted by Twitch, marking a milestone on its push to tap into the company’s growing video game landscape, which is believed to have approximately 55 million active monthly users.

“One of the reasons I was attracted to deal with Amazon in the first place, was Amazon really promised with an unprecedented degree of autonomy and ability to pursue our current ongoing strategy and really with more resources to do it faster,” said Mr. Shear.

Expanding into new platforms remains the next play for Twitch after receiving $970 million from Amazon. Twitch has already integrated Xbox one and Play station into its platform as it seeks to expand into other games as well. CEO, Jeff Bezos, has made video games his top priority as Amazon seeks to offer more entertainment services.

Broadcasting of games, as well as watching gameplay, is turning out to be a global phenomenon, which is pulling masses of people around the world onto one gaming platform. The effect is that giant online companies such as, Inc. (NASDAQ:AMZN) can tap into these platforms for advertising purposes.

“[…] We are going to invest a lot in helping grow the console communities on Twitch, and then secondly the opportunity in Mobile is just massive. We’ve seen a huge amount of growth in games like clash of clans recently, which is a mobile game of you know huge popularity, and we started seeing people stream mobile games to our platform and that is extremely exciting to us as well,” said Mr. Shear

Twitch will also give, Inc. (NASDAQ: AMZN) an opportunity to steer shoppers to its online store.

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