Tomahawk, WI 08/28/2014 (Basicsmedia) – Apple Inc. (NASDAQ:AAPL) is reportedly working on a 12.9-inch screen iPad that it hopes will boost its presence in workplaces. In an interview on CNBC, Mashable’s Lance Ulanoff pointed out that Apple was focused on the larger picture in terms of expansion into Enterprise at the back of its partnership with International Business Machines Corp. (NYSE:IBM).
Having signed a deal with International Business Machines Corp. (NYSE:IBM) to expand into enterprise, a bigger iPad will go a long way in ensuring the device becomes accepted in offices. A new iPad in this case will also be used to counter the decline of sales in the product line.
“I know everybody is pointing out to the slumping iPad sales but I think Apple Inc. (NASDAQ:AAPL) operates a little bit differently. They don’t basically set their product strategy based on a sort of market blip,” said Mr. Ulanoff.
Ulanoff stated that Apple could go forth and use the proposed 12.9-inch iPad to expand further into the education sector that commands huge growth potential. Apple Inc. (NASDAQ:AAPL) is looking on ways to expand its market share amidst increased competition from Samsung Electronics and Original Equipment Manufacturers on the tablet segment.
Saturation in the tablet market continues to be the biggest challenge according to Colleen Taylor, which Apple Inc. (NASDAQ:AAPL) will have to address first; if it is to be successful with its new proposed device.
“Expansion into niche areas is what we are seeing here. The Tablet market is pretty saturated I think we are finding especially among consumers that bought this devices as soon as they first came out” said Mrs. Taylor.
People are no longer replacing their iPads at the rate that Apple Inc. (NASDAQ:AAPL) would have wished, considerably affecting total sales that the company was hoping to make. Expanding into large workforces remains another key play for Apple with the new iPad.
A large iPad will give Apple a solid foothold of the enterprise side of the business, International Business Machines Corp. (NYSE:IBM) having promised to develop business-centric apps for the same.