Tomahawk, WI 11/20/2013 (BasicsMedia) –  Apple Inc. (NASDAQ:AAPL) is under pressure from its shareholders and investors to go for big growth. The company is now doing all it can to get every dollar in smartphone market. AAPL is not interested yet in cutting the cost of its products; maybe it has discovered that it loses customer traction when it chooses to offer low cost iPhones as can be seen with the lackluster iPhone 5C. Now the Cupertino-based company has made tweaks on its trade-in policy which is expected to drive up the uptake of iPhones 5S globally.

It is important noting that in the recent past quarters, Apple Inc. (NASDAQ:AAPL) has had a lot of market pressure as the sale of its key products plummet in some very key markets. It has been several years now since AAPL’s grip of the Chinese smartphone market loosened and it has been hard to regain the ground in the world’s second largest economy. It is only the past quarter in which the company witnessed improving figures with a marginal increase in the market share. Competition in the smartphone industry is something that is giving even the giants like Apple Inc. (NASDAQ:AAPL) and Samsun big headache.

Accepting water-damaged iPhones to help AAPL boost sales

Apple Inc. (NASDAQ:AAPL) has in place what is called Reuse and Recycle Program which is so far implemented in the U.S. and U.K. This program allows customers to trade-in the lightly damaged iPhones in AAPL stores. This program has been very successful in improving the uptake of new AAPL devices in the market. By making a change to the Reuse and Recycle Program policy to allow its stores accept trade-in of water-damaged iPhones, the company is seeking to improve sales which should result in higher revenue and profits. But even though the company will now accept liquid-damaged phones for trade-in, it stated that extensive damages by water cannot be eligible for trade-in which essentially means that the company isn’t going full blast in water-damage trade-in.

In order to plug the declining sales for its devices, Apple Inc. (NASDAQ:AAPL) needs to do more than just encouraging users to bring back the damaged phones and go back home with upgraded versions. The company requires brutal marketing strategies because it’s been lacking in good news lately. While its new line of tablets iPad Air and iPad Mini have started well in the market, the company’s fortunes are quickly wilting and it now has to penetrate emerging markets more serious than it may have done before. There are a lot of issues which do not make China the ultimate hope of the U.S. tech firms. The issue of NSA spying and the growing number of competitors in China are just some of the reasons why although the market is the fastest growing economy in the world, looking for options outside the Asian country can be a clever idea.

It has been reported that Google Inc is making spirited foray into India, another big Asian economy after China, Apple Inc. (NASDAQ:AAPL) could also make a serious pitch in this market so that it outclass Google and other competitors. The company also requires a massive advertisement campaigns for its products so that it can make them the household name in the tech market.

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