Tomahawk, WI 9/06/2013 (BasicsMedia) – Apple Inc (NASDAQ:AAPL) has never been one to rest on its laurels. It will innovate nonchalantly, leave the world to enjoy and revel in the downpour of Apple technology and then innovate some more. It will not stop to check what the world whispers and is happy to make its dollars in the shadow of innovation.

Surprise again?

If Apple says that it is manufacturing a handheld TV people will just ask- Now why didn’t that happen earlier? And so when the conversation veers to TV’s what exactly qualifies to be one? Can a really large tablet or smartphone with a humungous screen that stretches end to end like a limo, qualify as a TV? Wall Street reported that AAPL is all set to test a new iPhone which will sport a 6”screen.

To tablet or not to tablet

So, is it an Apple “Tablet”, if one can call it that? Well, strictly speaking in tablet parlance, it does not qualify to be a tablet. So then what is it? The definition line is quite blurry when it comes to tablets. For instance, let’s consider the 13.3” screen television that RCA (Sony uses this trademark) manufactures. If that is a TV, is this new device that Apple is testing, also a TV?  It’s not just the length of the device but its breadth that is taken into consideration while classifying it as a phone, tablet or TV.

One way to probably distinguish one from the other is to understand that a great deal depends on what users are willing to actually do with that device. The assumption is that a smartphone will be handy enough to lug around in a pocket. A tablet has to fit in a backpack or a briefcase maybe. A television on the other hand is a free-standing piece of equipment that hangs on a wall or sits on a stand.

Blurry lines

The fact of the matter is the viewer is almost as tethered to a TV as he/she is to a computer. Computers have transitioned onto mobile versions but HD videos and TV shows are still not as High Definition to watch on a small 4” screen are they? There are some distinct lines that are drawn between various consumer electronics equipment. What consumers are probably more concerned about is what content the new device can play rather than the actual size of the screen and the extent of the display.

The Dollar factor

And so, we move onto brass tacks or in simple words- the price factor. Consumers always presume the larger the screen, the higher the cost. But that premise has also been flung out the window. Philips manufactures a 32”screen that is sold at a retail price of $450 on Amazon. The Samsung Rugby, a comparatively small phone retails on Amazon at almost $270 and the Apple iPhone 5 retails at $639. And so, that fine price-line that existed between video-viewing devices and phones has reached breakpoint and size is also almost inconsequential.

The size factor

At the outset traditional mobile phones were almost the size of current-day satellite phones but had shrunk to matchbox sizes (well some of them did) and then started the journey onto assuming Hulk-size again. Video devices have been following the same mantra as if manufacturers run them through a shrink and bloat machine with every subsequent version.

Maybe Apple Inc (NASDAQ:AAPL)’s target market for its handheld TV is the youth who still have razor-sharp vision unlike septuagenarians who will still prefer their traditional TV’s to the snazzy and jazzy gadgets of today. And so, for the uber-cool, tech-savvy gizmo-toting 20-something, the purported, in-the-pipeline Apple handheld TV might just hold some allure.


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