Tomahawk, WI 11/28/2013 (BasicsMedia) – Apple Inc. (NASDAQ:AAPL) is marching strongly to Black Friday and Thanks Giving weekend having crossed a long-standing barrier for its stock since last September. The stock crossed $545 stock price barrier on Nov. 27, to hit $545.96. Now the Cupertino-based company has a market value of $491.22 billion after reducing its shares by more than 47 million since January this year.

There is an undeclared war between the AAPL and Google Inc (NASDAQ:GOOG) about who would reach the trillion dollar mark in market cap ahead of the other. Currently Google trails Apple with $355.17 billion in market capitalization. Had it not been for the reduction of its outstanding shares, Apple Inc. (NASDAQ:AAPL) would be approaching $500 billion in valuation given its present stock price.

Apple rise is headache for Samsung

That Apple Inc. (NASDAQ:AAPL) is rising in stock price and market valuation is no sweet music to its archrival Samsung Electronics Co., Ltd. (KRX:005930). The company has reportedly called its management staff for a crisis awareness meeting to discuss the way forward for the company at a times when AAPL continues to give it sleepless nights in tablets and smartphones market. At least 600 management staff are expected to attend the Samsung’s plotting meeting.

 It should be remembered that at a time like this last year Apple’s stock suffered greatly at the revelation that Samsung’s Note and Galaxy S devices were charming the market against Apple’s iPhone 5 models and iPads. But when the said limitless growth of Galaxy S and Note failed to live up to expectation, the market started booting Samsung and in the end AAPL ended up selling more than Samsung in the tablet and smartphone segment.

It is now understandable why a panic button has been pressed at Samsung’s base when it again appears that a repeat of last year’s humiliation was in the making looking at how Apple is surging lately into the holiday season.Huge spending on ads

Staging a real war against the opponent in the tech industry where almost every competitor has firm financial muscles to flex can be a costly affair. Apple and Samsung spend billions of dollars to stay ahead of the competition. And they spend even more billions of dollars to outshine each other in the market. However, looking at what Samsung Electronics Co., Ltd. (KRX:005930) and Apple Inc. (NASDAQ:AAPL) spend in their market campaigns, it’s all but reveal who is struggling to remain relevant, or better still, stay in business.

Various reports indicate that just this year Samsung plans to spend about $14 billion market campaigns including ads and promotions. This makes about 5.4% of the company’s revenue. This amount is even bigger than what the search engine company Google Inc (NASDAQ:GOOG) paid to take over Motorola Mobility.

In contrast, Apple Inc. (NASDAQ:AAPL) spends about less than 0.6% of its revenue on market campaigns. In any case, even General Motors (NASDAQ:GM) doesn’t spend much for its market campaigns, allocating just under 3.5 of its sales.

Apple eating Samsung’s lunch

Looking at the ad and promotion spending of Samsung, it leaves no doubt that Apple Inc. (NASDAQ:AAPL) is giving it a run for its money.

DISCLAIMER: This content is neither an offer nor recommendation to buy or sell any security. We hold no investment licenses and are thus neither licensed nor qualified to provide investment advice. The content in this report or email is not provided to any individual with a view toward their individual circumstances. While all information is believed to be reliable, it is not guaranteed by us to be accurate. Individuals should assume that all information contained in our newsletter is not trustworthy unless verified by their own independent research. Also, because events and circumstances frequently do not occur as expected, there will likely be differences between the any predictions and actual results. Always consult a real licensed investment professional before making any investment decision. Be extremely careful, investing in securities carries a high degree of risk; you may likely lose some or all of the investment.