Tomahawk, WI 07/22/2014 (Basicsmedia) – Apple Inc. (NASDAQ:AAPL)‘s iPhone 6 launch this year will be bigger for more reasons than one. As the new iPhone will present itself in bigger screens of 4.7-inch and 5.5 inch, Bloomberg mentioned that a report from the Wall Street Journal reveals that the company has ordered 80 million units from its supplier. The order will be biggest ever in the Apple Inc. (NASDAQ:AAPL)’s history. “The Cupertino, Calif., company is asking suppliers to manufacture between 70 million and 80 million units combined of two large-screen iPhones with 4.7-inch and 5.5-inch displays by Dec. 30,” reported the Wall Street Journal citing people close to the matter.
With the order size this big, it is evident that Apple Inc. (NASDAQ:AAPL) is confident about its sales and expects to see a welcoming response in the market ruled by big screens. Moreover, Apple’s increased units order is based on the assumption that its partnership with China Mobile Ltd will help boost iPhones demand in China, a large market in the smartphone space. The order leaves past its previous record order of 50 to 60 million units of iPhone 5S and 5C last year. The two big screen iPhoners are expected to come in multiple colors and carry the metal case feature as their counterpart iPhone 5S.
Apple is trying to move into the big screen smartphones, like its rival Samsung Electronics Co (SE), after being stuck with small-sized screens until now. Samsung had first launched the concept of smartphones with big screens in its Galaxy S models, which attracted a huge customer base from around the globe. However, due to the complexity of production of 5.5inch displays, Apple Inc. (NASDAQ:AAPL) might hit some roadblock in its supply chain. Moreover, the use of sapphire crystal in displays could further put pressure on the production time.
In the meanwhile, Apple Inc. (NASDAQ:AAPL) will report its third-quarter results today and will provide an outlook for the next quarter ending on Sept. 28. According to analysts, the company might post sales of nearly 35.9 million of iPhone units for the recent quarter, which is up by 15% year-over-year.