Tomahawk, WI 12/20/2013 (BasicsMedia) – Now it is easier to compare Apple Inc. (NASDAQ:AAPL) which makes iPhones and PCs with Tesla Motor Inc (NASDAQ:TSLA) which makes electric cars. The two companies offer amazing products. In fact, they are leading agents of revolution in their respective industries. But they can also disappoint in the same way. They launch new products but can’t keep up with the demand.

This week Apple Inc. (NASDAQ:AAPL) announced the release of its all new and powerful Mac Pro desktop. The market has loved the product and the demand is just up there. But the company is unable to meet this demand. Already, demand has exceeded supply by far.

Given that the company kept customers waiting for too long for this release, it was expected that it would this time around departure from the norm; the norm of starving the demand every time it launches a new product or upgrades its existing products.

Tesla does almost the same mistake. It launched its flagship car Model S sedan and the market has fallen in great love with it. But the company is far from satisfying the orders which keep coming. Some times it is forced to starve some markets in order to partially meet demands somewhere. And this is negatively impacting its revenue, however bright its future may be.

Apple script

Even up and until recently, iPhone 5C and 5S were not available in some stores. In fact, in some places orders for these phones still take several weeks to come. The case is the same with the newly launched iPad Air and iPad Mini. These updated tablets are in great demand but the supply seems to be constrained.

When Apple Inc. (NASDAQ:AAPL) hurried released iMac, it sought of apologized and said that it should have waited to sort out its production line before launching the product. But now that the script is the same for the all-powerful desktop Mac Pro, it seems the Cupertino-based tech giant often finds itself in a situation where it has to either miss the scheduled product release deadline or keep customers waiting in the queue. And its settles for the latter, at least this makes a lot of business sense as it sends the message to competitors that people love its products so much that they can always choose to wait.

Production system

Apple Inc. (NASDAQ:AAPL) produces most of its products in China, or at least, most of its product parts are produced in China. However, as for the case of Mac Pro, the company announced that production is happening in the U.S. It is not known why this change but it could be part of the strategy to ensure that it breaks the habit of having to keep customers waiting for weeks or even months to get their favorite products.

 Perhaps the company has a business secret in creating a shortage situation for its new products, but this practice can hurt its earnings given the fast-changing business environment that we are entering. There is growing competition and more so from companies which offer cheap products and within-the-hour delivery. This means that without improving on its production, Apple Inc. (NASDAQ:AAPL) could find itself holding the short end of the thing in future.

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