Tomahawk, WI 11/01/2013 (BasicsMedia) – Apple Inc. (NASDAQ:AAPL) is the world’s largest brand, in addition to being the most innovative tech firm. It keeps releasing new products into the market on a regular basis. Just when the industry believed that iPhone 5C and 5S as well as iOS were the last products to come out of AAPL’s factories, the company has surprised everyone. The company has launched iPad Air, its latest iPad. This decision is a strategic one since many lovers of Apple Inc products complained that the company placed too much focus on iPhone gadgets and neglected iPad.

Apple Inc’s iPad Air Launched in More Than 40 Nations

AAPL’s iPad Air was launched not only in the U.S, but also in 42 nations all over the globe. The tablet industry is quiet competitive and the quality of these gadgets improve every single time makers of these devices release new ones into the market. AAPL’s iPad Air measures 9.7 inches in terms of thickness. It is much thinner, by as much as 20%, compared to the last iPad released by Apple Inc. During its global launching last week, long queues formed outside stores where local retailers sold iPad Air in the U.S, Amsterdam, Tokyo, Sydney and other cities globally.

Apple Inc was once the undisputed champion in the tablet market. This market is crowded right now and AAPL has lost a significant portion of its market share. In 2012, Apple Inc enjoyed 40% of the tablet share of the market. This figure has dropped to 29.6% during the third quarter of 2013, and if iPad Air does not do as well as Apple Inc expects, the company will continue losing its market share. Its major rivals such as Samsung have built their share of the market to an impressive 20% during the third quarter from a previous high of only 12%.

Apple Intends to Sell More than 3 Million iPads It Sold in 201

Last year, Apple Inc reported that it sold only 3 million units of iPads. It expects to top this number this year, especially now that it has launched the new iPad Air. Towards the end of the year, Apple Inc will launch a new mini iPad as well. I have been among the fiercest critics of AAPL’s past decisions to place a lot of emphasis on production of iPhones to the detriment of iPads. However, I fully support the company’s decision to launch iPad Air and the yet to be launched mini iPad, as this shows it cares about its customers who love tablets.

AAPL must market its iPad Air better in 2013. Since we are heading into the holiday season, I think the company needs to put more emphasis on production of these new iPads. Marketing is not an issue that AAPL struggles with, as past trends and events show. I have said many times that Apple Inc should diversify, and while launch of a new iPad is not diversification per se, since it has been one of the leaders in the tablet market, it is a good sign of things to come. I only hope that Apple Inc will not reverse any gains it might make after launching iPad Air.

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