Tomahawk, WI 06/10/2014 (Basicsmedia) – Now that the Apple Inc. (NASDAQ:AAPL) stock split has gone into effect, what has changed? Nothing much since Apple still remains the dominant brand and consumer technology leader it was last week and it has been for many years.

The stock split does not do anything to the intrinsic value of the company. However, by lowering the cost of ownership of each individual share, this move may prompt a lot more individual investors to add Apple shares to their portfolio which in turn might drive up the value of the share. Then the possibility of Apple now being included in the Dow Jones is always there.

But why will anyone want to own Apple Inc. (NASDAQ:AAPL)’s stock — split or no split? Well, because Apple has a lot up its sleeve for the coming months and years.

Mobile Payments

For a company like Apple that takes a hefty 30% cut on app and book sales, the puny 2% (or thereabouts) that the likes of Square and PayPal get per transaction may not appear much. But consider that Apple has 800 million credit card holders on file and if a majority of them started making mobile payments via Apple out of which Apple got a small cut, then that could still amount to billions in revenue. Hence, Apple’s efforts in the mobile payments arena such as opening up of its Touch ID feature to third-party developers.

Joining the Smartwatch Bandwagon

With the first look at the Health app and HealthKit developer tool Apple gave at the recent WWDC, Apple is on course to launch smartwatches — which may or may not be known as the iWatch — that are focused on personal heath information. With Samsung and Sony already in the business, this is going to be a brand new frontier where the big names in technology will wage a mighty battle with the likes of Google Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) and Microsoft Corporation (NASDAQ:MSFT).

Another Competitor to the iPhone?

If Amazon.com, Inc. (NASDAQ:AMZN) does indeed unveil a smartphone in a little more than a week from now, there will be one more smartphone competitor for Apple to worry about. But Apple is doing fine (especially in raking in those profits) with its iPhones competing with all those Android-based Samsung smartphones to Sony, Lenovo and Microsoft/Nokia phones, so one more competitor should not cause much worry. Sure, Amazon makes amazing products such as the Kindle tablet which do the job they are designed to do pretty well and Amazon manages to browbeat book publishers by utilizing its dominant position just as Apple too made the music industry giants accept Apple Inc. (NASDAQ:AAPL)’s terms once upon a time to sell music from its iTunes store.

No matter how good an Amazon smartphone may be — and how cheap — it would take a while to create an alternative to the entire Apple ecosystem of a million apps that do just about everything.

All in all, interesting times ahead for both Apple lovers and Apple haters.

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