Tomahawk, WI 05/05/2014 (Basicsmedia) – After transformational — perhaps even revolutionary — products including the iPhone and the iPad, Apple Inc. (NASDAQ:AAPL) is on the verge of launching one more iconic product — a wearable computer which is widely referred to as an ‘iWatch.’

iWatch Controversy

Apple is yet to officially announce or reveal the product — and it will do so in Apple’s typical slick way of launching any new product once the product is ready — but everyone is more or less sure that Apple’s Next Big Thing is going to be this wearable marvel christened the iWatch.

But as with anything to do with Apple, the iWatch is already causing ripples. Swatch Group has expressed concern over the features in the iWatch which it says are too similar to the iSwatch. Swatch Group has already taken action against Apple because of the similarities as well as the iWatch labeling.

In further indications that the iWatch launch may be imminent, Apple is building up a team of senior medical technology experts. Apple has recruited at least six famous experts in biomedicine over the past one year apart from recruiting additional medical professionals as well as hardware experts.

The area of focus seems to be sensor technology that Tim Cook, the CEO of Apple Inc. (NASDAQ:AAPL), is betting on exploding. Apple seems to have hired biomedical engineers from companies such as Vital Connect, Masimo Corp, and O2 MedTech, according to a Reuters report.

With Samsung and Google Inc (NASDAQ:GOOG) also getting into the wearable technology space, it’s going to be both exciting and competitive.

Burberry Executive Joins Apple

As Apple seeks to expand its retail business, particularly in international markets, Burberry’s former Chief Executive Angela Ahrendts will be a key part of the effort as she starts her job at Apple as the head of retail and online.

Apple has 423 operational stores with total retail employees of 42,400 in 1Q2014, which was 200 less than the total employees in 1Q2013. With her experience of working with 11,000 employees at Burberry, Ahrendts will bring in her expertise as Apple seeks to open 30 new stores in FY2014. With Burberry’s 500 location spread in 50 different countries, Ahrendts’ international experience should come in handy as Apple seeks to grow more internationally.

Apple Inc. (NASDAQ:AAPL) currently has 13 stores in Greater China and plans to triple that number “over the next two years,” according to Mr. Cook.

Apple Vs. Samsung

In the latest episode of a long-running patent battle between Apple and Samsung, Apple was awarded $120 million by a jury, which is peanuts and less than 10% of what Apple wanted from Samsung.

The current case involved Apple patents such as those related to iPhone features such as slide-to-unlock and search technology. While Apple Inc. (NASDAQ:AAPL) wants sales of Samsung products including the Galaxy S III to be banned, it is unlikely that the courts will issue the necessary injunction. This war will likely go on.

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