Tomahawk, WI 09/05/2014 (Basicsmedia) – The Flir One iPhone case is one of the few unique thermal imaging systems that works properly especially in adding night vision capabilities while also allowing users to see through objects. The product is available on Apple Inc. (NASDAQ:AAPL) stores but looks set to face its biggest challenge in the market, in terms of price competition according to CNBC‘s Melissa Lee.

At a price target of $349, the iPhone accessory is considered extremely expensive with reports indicating that competition could trickle in, from cheaper products with almost the capabilities. Still at the high price point, the demand for the device has been high according to CEO, Andrew Teich, with most of the traffic coming from Apple Inc.(NASDAQ:AAPL) stores as one of the accessories for the iPhone

“The demand has been good for; we haven’t gone public with the actual number that we have sold, but the response has been good. It has been available both in Apple’s retail stores on Apple e-commerce side and on our own e-commerce side,” said Mr. Teich.

 Flir One is billed as an add-on, on Apple’s iPhone especially for outdoor enthusiast. The case is of benefit especially during the night providing the much-needed vision in darkness. Being the first in the market has given Flir a market advantage according to its CEO and especially with the backing of Apple Inc. (NASDAQ:AAPL)’s massive user base.

“[…] It is not surprising to us that ultimately there will be competition in the space we put a lot of work into the design of the product. Our Product is unique in that it is two cameras instead of one. It is both a thermal and visual camera and a built in battery and doesn’t take battery from the phone to operate,” said Mr. Teich.

Flir’s infrared cameras look set to enjoy further success with the launch of the much-awaited iPhone 6. The growth opportunities for Flir One in partnership with Apple Inc. (NASDAQ:AAPL) looks endless, but the company will have to address its price points if it is to achieve further growth with the emergence of competition in the space.

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