Tomahawk, WI 08/27/2014 (Basicsmedia) – Apple Inc. (NASDAQ:AAPL) product refresh cycle is set to receive an upgrade with the launch of the company’s largest ever iPad at 12.9-inch, which is also raising questions as to whether there is an ongoing transition from tablets to laptops according to Bloomberg Contributing Editor, Paul Kedrosky.
Apple Inc. (NASDAQ:AAPL) produces iPads with 9.7-inch and 7.9-inch displays, arousing questions as to why consumers would consider buying a 12.9-inch tablet rather than going for a Laptop. Kedrosky is of the opinion that there is an ongoing transition from tablets to Laptops as earlier echoed by Microsoft Corporation (NASDAQ:MSFT). Apple Inc. (NASDAQ:AAPL)’s proposed 12.9-inch iPad highlights a disguised transition from a tablet to laptop taking into consideration its large screen surface.
“What this really shows is Apple’s fear. I think in many ways justifiably that iPhone and its larger form factor is going to move steadily up-market probably eat the iPad Mini and increasingly eat the iPad tablets and the tablets have to get larger or risk disappearing,” said Mr. Kedrosky.
The new upgrade is unlikely to get the attention of hardcore laptop lovers who consider laptops more convenient with a unique level of portability. Corry Johnson, on the other hand, believes that the upgrade by Apple highlights the availability of new advanced materials and technology that is allowing Apple to fit everything in different form factors.
The upgrade of the iPad in terms of size also reflects a change of mentality from the one-size-fits-all belief that Apple had when it entered into the tablet market in 2010 according to Bloomberg’s BusinessWeek’s Brad stone.
“It wouldn’t surprise me if that 13-inch tablet maybe like Microsoft Corporation (NASDAQ:MSFT) Surface has a keyboard attached. I think Apple Inc. (NASDAQ:AAPL) is realizing that people want to do a lot with these devices,” said Mr. Stone.
The reports about the 12.9 inch IPad comes at a time that CEO, Tim Cook, expressed his desire to carry out a shakeup of the line after experiencing declining sales in two consecutive quarters.