Tomahawk, WI 02/06/2014 (BasicsMedia) – The second largest carrier in the US is AT&T Inc. (NYSE:T). The carrier has a number of different plans to cater for its wide range of clients, who have varying needs. AT&T’s family plans is one of the most popular for certain groups of people, although it uses a lot of data. The family plan is for those families that use a lot of data, which could run to as much as 10GB of shared data. Under this plan, families pay $160 per month, and receive 10GB of shared data as indicated above, in addition to unlimited calling as well as text messaging.

The current family plan is a huge improvement from the previous family plan where families with up to four smartphones would part with $200 per month. This reduction is meant to help AT&T attract newer customers to its carrier. The closest competitor to AT&T Inc. (NYSE:T) is Verizon Communications Inc. (NYSE:VZ), and it charges $260 for the same plan. Under this offer, users do not have to sign any contract, but as part of the requirements, they must purchase the smartphones that qualify for this plan at full price, by either paying upfront at once, or in installments over an agreed period.

This latest price reduction, which is a much-improved offer from the last similar plan that AT&T Inc. (NYSE:T) ran, is the result of stiff competition in the mobile phone industry. AT&T has been in an intense battle with T-Mobile US Inc (NYSE:TMUS), where the two companies run regular ads to build their customer base. In an industry that is defined by such fine margins and the smallest or tiniest details, AT&T hopes that the new plan will help it to attract more customers, and sell more smartphone devices. The company says that it is doping this to stay competitive and offer better deals to customers.

AT&T Inc. (NYSE:T) is convinced that it has the best network, and that its market place value is the best in the US. All the plans it is developing for its wide range of customers are designed to make use of these competitive advantages. However, it has to contend with T-Mobile US Inc (NYSE:TMUS), which has seen its customer base increase by as much as 2.1 million in the last three quarters. While T-Mobile is doing well in this regard, this progress has hindered AT&T, which recently said that compared to 2012 when it signed 780,000 new customers in the fourth quarter, 2013 saw 566,000 new clients.

Under the current family plan, which has been adjusted from the pervious one, all customers with share 10GBs or more will be transferred to the new one. This is done so as to reduce or eliminate all the unnecessary hiccups that customers encounter when switching between different plans. AT&T Inc. (NYSE:T) stands to gain many new customers with its new plan. When it announces its first quarter financial results, it should also report that it has registered a much higher number of new customers compared to the 566,000 that it posted in its fourth quarter of 2013 financial results.

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