Tomahawk, WI 08/21/2014 (Basicsmedia) – Barnes & Noble, Inc.(NYSE:BKS) has solidified its partnership with Samsung after unveiling a new reading focused tablet that is primed to replace bookseller’s Nook tablets. The new tablet will go on sell for $179 up from $99 for the Nook low life, according to CNBC’s Landon Dowdy. The unveiling of the tablet comes after Barnes &Noble had said back in June that it was teaming up with Samsung to release co-branded Nook tablet for unveiling in August.
“It features new multi windows applications with char capabilities books, magazines, TV shows, rear and front camera for the new selfies generation,” said Mrs. Dowdy.
CEO for Nook Media, Mahesh Veerina, has stated that the partnership with Samsung is key for the future of the book business especially with the launch of tablets with impressive book capabilities and demographics. The new Nook tablet will for the first time feature a 1.3 megapixel camera with a slightly below par, back camera that stands only at 3.0 megapixel.
Barnes & Noble, Inc. (NYSE:BKS) new tablet is part of the company’s effort to avail new content to its customers after spending years investing in the Nook e-book reader and e-book library that struggled to turn in, profit as earlier expected. The Nook tablet comes with a home screen that offers links to recently read books as well as favorites.
“We are super excited to bring the product finally to market, and as I was saying earlier, it’s essentially the best of technology from Samsung married with our world class reading experience,” said Mr. Veerina.
The partnership is also beneficial to Samsung as it will allow it to attain a fresh advantage against the likes of Apple Inc. (NASDAQ:AAPL) and Amazon.com, Inc. (NASDAQ:AMZN) in the ever competitive tablet market. The unveiling of the Nook tablet comes after Barnes & Noble had announced back in June that it was planning to split its Nook business from the Bookstore chain. The move is expected to help the management focus on the unique challenges that come from different divisions.