Tomahawk, WI 08/18/2014 (Basicsmedia) – BlackBerry Ltd (NASDAQ:BBRY)’s turnaround strategy seems to be working seen by the company recording its first sequential gain in over a year after reporting a 15% increase in its second-quarter shipments. Despite an increase sequentially, it is still not good news according to Bloomberg’s, Gerrit De Vynck, as the company shipped 78% fewer phones compared to the same quarter last year.
“They had a 15% increase in the second quarter that means they shipped about 200,000 more phones than they did in the first quarter; which sounds like good news though we have to look at it in the context of compared to last year at 78% fewer phones or almost 5 million fewer phones they shipped this quarter than they did the same time last year,” said Mr. Vynck.
Having risen to the helm on December last year CEO, John Chen, looks to have done enough in instilling confidence to the company’s investors having initiated a string of strategies and a turnaround plan that continues to bear fruits. Despite shifting focus from consumer phones to selling software services to government agencies and businesses, the BlackBerry Ltd (NASDAQ:BBRY) has remained committed to selling devices in key markets especially emerging markets.
The CEO Chen reintroduced Blackberry-Bold in March designed to target business user loyalists as well as debuting Z3 in Indonesia where the company is a popular brand.
“In terms of the models that they are selling one of the things that i should point out is, John Chen, when he came in he brought back the BlackBerry Bold which some of our viewers might use might remember is a phone that first debuted in 2008, very popular. It was gotten rid of in exchange for more touch screen kind of phones a lot of clients didn’t really like that adjustment, so John Chen brought that back,” said Mr. Vynck.
BlackBerry Ltd (NASDAQ:BBRY) currently controls a small 0.5% marketshare in the smartphone space compared to the high margins it enjoyed in the hay days before the likes of Apple Inc. (NASDAQ:AAPL) and Samsung flooded the market.