Tomahawk, WI 12/11/2013 (BasicsMedia) – BlackBerry Ltd (NASDAQ:BBRY) was supposed to have died many months ago, that is if we believed the press. The big and small, print and electronic media made it look like BBRY was out of ideas to retain it as business in the competitive market. What even critics agreed was that the company was too big or too good (if you as President Obama) to be allowed to take a disgraceful fall.

Sure, BlackBerry Ltd (NASDAQ:BBRY) lost ground in the smartphone market where it was largely seen a pioneer. Its lunch is being eaten by Samsung Electronic and Apple Inc. (NASDAQ:AAPL). The two companies dominate the smartphone market in terms of devices variety and technology. As the rivals surged, BBRY was shrinking to the point that it was only left to make embarrassing write-offs in its inventory quarter after quarter.

As it was left holding the shorter end of things, BlackBerry Ltd (NASDAQ:BBRY) sought for buyers. Many expressed interest publicly and others privately. But in the end, only Fairfax Financial, one of its shareholders placed a big of $4.7 billion. Other companies only wanted a piece of it, its rich patent portfolio.

 Last month, the sale of the company was put on hold and instead rebound strategy sought. The CEO was replaced and the board appointed John Chen from Fairfax to the CEO position. Ever since this move, a lot of death stories on the company have dried up and the market plus analysts are confounded, just waiting to see how far and how better things can get.

The story of rebound of Blackberry Ltd (NASDAQ:BBRY) may seem like a fairy tale until you understand the company we are talking about here. First, Chen is a manager known for turning around companies, he has done it before and he can do it with BBRY. Second, although the company is struggling financially, it’s not deep in debts. This solid position makes it easy for turnaround.

The third reasons is that Blackberry Ltd (NASDAQ:BBRY) has assets which are enough for its rebound efforts. It received $1 billion from Fairfax and it also has about $2.6 billion of its own money.  That being said, this company could be another phoenix rising from the ashes and you can keep your eyes on the stock in the upcoming months.

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