Tomahawk, WI 01/24/2014 (BasicsMedia) – Anything BlackBerry Ltd (NASDAQ:BBRY) does now a days gets good press. Even a sale of 1,000 units of its handsets is mentioned as a proof that its turnaround strategy is working. It seems that all the positive vibes created for the company seem to be really lifting it up.

The Real Estate Sale:

Before moving on to other things, we should consider the importance of its real estate sale. BlackBerry Ltd (NASDAQ:BBRY) is planning on selling off most of its real estate in Canada to add funds to its coffers. This will include both occupied and vacant properties. And then, it plans to lease back the properties from the purchasers. A smart move, indeed. The rental costs may add a burden to the already weak financial position but the cash inflow will give it breathing space. The recent cash injunction through the convertible route added some months to its life line but the company still needs time before the magic of its CEO, John Chen, starts working.

The Pentagon Support:

BlackBerry Ltd (NASDAQ:BBRY) was always strong in its enterprise solutions segment. In fact Chen’s turnaround strategy is built around this. Now even Pentagon is endorsing the fool proof security aspect of the enterprise solutions. It has been reported that Pentagon will be adding about 80,000 of Blackberry’s units as compared to just 1,800 of the competitors’ iOS and Android based units. This goes on to show how well-entrenched Blackberry is in this segment. Once John Chen’s focus on Enterprise starts percolating down its ranks, such results are expected to be common place. After all Blackberry is concentrating on its one Unique Selling Proposition (USP) and it knows that its competitors cannot match it here.

The only question that remains is time. Is the time on BlackBerry Ltd (NASDAQ:BBRY)’s side or will it run out of it? Indications are there that it will be able to achieve profitability before that.

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