Tomahawk, WI 06/23/2014 (Basicsmedia) – BlackBerry Ltd. (TSE:BB) proves its mettle by maintaining a constant volume of sales in quarter over quarter basis. The Canadian brand has stabilized and rooted its position in the market by the aid of its featured smart phone Z3. It is estimated that the company will expect free cash flow and will surpass breakeven point within the end of current fiscal year. The company’s decision in the sale of about 10 million units will lead to continuous and steady improvement in the economic status of the BB.

Impact of Z3

With the launch of Z3 the revenues improved by 4.95% quarter over quarter. But the negative part is that the service revenue witnessed a decline of 5.04% quarter over quarter. Service is supposed to be the largest segment of BB and it resulted in a decline of consolidate 1.04% quarter over quarter. The best part ofBlackberry Ltd. (TSE:BB) is that the company is able to produce and market its Z3 efficiently even in the presence of declining service fee for security. This can help in concluding that the company can still sustain its market stature only with the assistance of its sales volume.

BB’s Strategy

It is anticipated that the business does improve and Blackberry Ltd. (TSE:BB) comes up with a new innovative idea to boost its sales and do not rely on security service fee which neither of the telecommunication does. The forecasted conclusion, if a degradation of stock value in the next year then a steep rise will follow its decline.

Bottom line

The mobile manufacturer has out sourced its assembly and product development to third parties which will not be influenced by the company’s debt and be light on its break even point. The following year’s model to uproot this decline and to raise its market value is that the company will increase its shipment to about 10 million units and this will surely bring in the business for the company. Blackberry Ltd. (TSE:BB) anticipates expanding its current global recognition by bringing in a middle end phone into lime light

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