Tomahawk, WI 02/12/2014 (BasicsMedia) – Cereplast Inc (OTCMKTS:CERP) had a good 2013, financially. It did not post stellar performances in terms of huge revenues and profits, but the little that the company reported indicates that it is on the right path, if it can maintain that sort of momentum for an extended period. Often, you come across companies that only report temporary success, but show no capacity and ability to maintain or keep this going for long. This is the challenge that CERP has to seek to address in 2014. It cannot afford to destroy the good work it kicked off in 2013, by going on a negative tangent that sees no further growth in revenue or profits.

Cereplast Inc (OTCMKTS:CERP) will benefit from the new plastic legislation in France, much in the same way it managed with the Italian scenario. Between January and September of 2013, CERP saw its revenue shoot up from $786,000 posted in the same period in 2012, to a high of $2.1 million. In essence, what this means is that Cereplast was successful in growing its revenue by as much as three times. The latest legislations around the world regarding the use of plastic bags will continue to work to Cereplast’s advantage. In terms of producing proprietary plastic bags, few companies can challenge Cereplast in this regard. It is one of the leading producers.

Cereplast Inc (OTCMKTS:CERP)’s top managers believe that the company is well positioned and in a good place financially, to continue reporting year on year revenue growth. Whereas a large portion of CERP’s growth has been achieved regionally in the North American market, the company understands that long-term success is possible if it pays close attention to the global market. In the global market, Cereplast has the means and desire to match up to some of its biggest rivals in the manufacture of biodegradable plastic bags, which seem to be enjoying the best period in their history. The demand for these types of plastic bags improves CERP’s chances for success.

The other thing that will work in Cereplast Inc (OTCMKTS:CERP)’s favor is the fact that it has developed a policy around listening to what clients have to say. By doing this, Cereplast hopes that it will succeed in convincing clients to make larger orders than they have been doing up to this point. More than that, the company hopes to reap huge from the opportunities that now exist in the whole of Europe. It seems that the company’s top executives have finally succeeded in coming up with ways of spreading their investments around, instead of being heavily reliant on a single market. India and the US are other areas that present real opportunities for growth in 2014.

In summary, there is little doubt that Cereplast Inc (OTCMKTS:CERP) will keep the same levels of growth in revenue and earnings as it has been doing over the recent past. The company has put the right foundation in place that assures it of long-term success in raising its revenues, improving its sales, and increasing the earnings.

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