Tomahawk, WI 11/06/2013 (BasicsMedia) – Apple Inc. (NASDAQ:AAPL) has not enjoyed its time in business so far in the current fiscal year and this has got investors worried about the company’s future. However, it is important to note that Apple has been through the worst. Sometime back when Steve Jobs was at the helm, it was natural to expect Apple stock to soar on the browsers when Jobs appeared on a conference to talk about the company. But that is no longer the case with Tim Cook and this explains why investors now have to view Apple not in the light of who the CEO is what the company’s metrics are.

Apple’s Q4 data reveal a significant plunge of 25% in market value and this did not come as sweet music for the Cupertino-based tech giant. But despite the downturn, the company not only remains the most valuable company on the global scale, but also has a lot of strength to rebound and to do the needful for its investors just as it has been done in almost a decade-long period.

Competition is cutting Apple down to size

In the recent past, Apple has been doing things. It released the high-end iPhone devices – iPhone 5C and followed it with iPhone 5S. These smartphones have seen increased sales. Also just recently the Cupertino-based company upgraded its tablet line to release the high-end sixth generation iPad Air. However, even with these gadgets attracting high sales, the company still went ahead to perform below the expectation. The company’s earnings have dropped consistently in the past three consecutive quarters and this is largely due to growing competition.

What cannot be forgotten is that Apple’s devices such as iPads and iPhones are still iconic and this puts the company in the right standing against competition. To remain on top of the game as it has always done in the past years, Apple must find strategies to get more customers to like its properties. The company is already doing this alright, but Samsung is still ahead even in the U.S. smartphone and tablet market. Samsung seems to be the tech company that is threatening to edge Apple out of what it knows best and if the company doesn’t realize the threat posed by the Korean tech giant, it would holding the shorter end of the market sometime soon.

Apple’s numbers not quite bad

For the quarter ending Sept, Apple generated revenue of $37.5 billion. The company earned profit of $7.5 billion, translating to $8.26 per share for the quarter. This compares to $8.2 billion or $8.67 per share in the prior year.

As for sales, the company sold up more iPhones in the quarter than in the previous year. iPhone sales were 33.8 million for the three months period, indicating a jump of 26% from the 26.9 million sales in the same quarter the prior year. The iPad sales also jumped to 14.1 million units and 4.6 million units for Macs.

Moving on, the company is trading at a price to earning ratio of 13. The tech giant is now aiming a price target of $575 per share. It’s currently trading around $525. It means that for investors who acquire the stock now, in the next 12 months, each stock would be nearly $50 up in value. This is why the stock is a perfect investment for investors looking for near-term gains in the company.

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