Tomahawk, WI 01/07/2014 (BasicsMedia) – Google Inc (NASDAQ:GOOG)’s former CEO and current chairman Erick Schmidt regrets missing the social network boat. Due to this blunder, Facebook Inc (NASDAQ:FB) continues to eat its lunch to-date. This was the first sensational statement to come from the Internet search giant this year. What we can now ask if whether the company will continue living in regrets or it could consider doing something to shock Facebook Inc (NASDAQ:FB) one of these days.

It is know that having missed to see the opportunity to investment in social network at the earlier opportunity, Google Inc (NASDAQ:GOOG) is now playing a catch-up to Facebook with its Google Plus social platform. What we know is that Google Plus has a long way to go to catch up with Facebook if it will ever do that. We also know that it is not in the habit of Google Inc (NASDAQ:GOOG) to create failing services.

All said, it is never hard to predict the possible line of action for the company in dealing with its late entry into social network and subsequent loss of opportunity due to that.

Google Inc (NASDAQ:GOOG) is not a poor company, in fact, it is one of the riches tech companies and its strong balance sheet allows it to take on rivals at will and mightily. What does this mean? That the company may not stand the ongoing Facebook Inc (NASDAQ:FB) raid. For this reason, I think Google Inc (NASDAQ:GOOG) may consider acquisition to keep the rival on check. How soon this happens is hard to tell, but how it might happen is easy to see.

Acquisition

Google Inc (NASDAQ:GOOG) would have succeeded by sealing a deal with the popular mobile messaging app Snapchat. This app is causing headache to the leading social networks and even telecoms operators. Many teens are flocking to this app because it allow more private interaction and items shared on the app disappear within seconds of view.

Facebook Inc (NASDAQ:FB) tried to bid for this app late last year but failed. In fact, it was a humiliation that the startup refused to be swayed by its fat offer of $3 billion. Snapchat is still very much available for acquisition, what its owners seem to be doing is to package it for a fortune transaction. I don’t see why Google Inc (NASDAQ:GOOG) would not want to get this add to bolster its social media presence.

Opportunity

Social network is a lucrative Internet service. The companies in this business earn their money through advertisement and many advertisers have been flocking to social site where most people are these days. The fact that traditional media like newspapers are losing their traction with advertisers only benefits social network companies.

Studies also continue to show that spending in social media ads, especially video content, is expected to increase significantly in the coming years. This is happening because Internet-based video ads have been show to be more effective that television ads.

These opportunities explain why Google Inc (NASDAQ:GOOG) would be more than willing to investment heavily in this segment, and more especially, takeover Snapchat that already has a rich profile and promising future.

A share of Google Inc (NASDAQ:GOOG) is currently trading in the range of $1,117.32.

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