Tomahawk, WI 03/12/2014 (Basicsmedia) – Google Inc (NASDAQ:GOOG) shares declined 0.96% to $1,199.99 as customer complaints over the Google Play price strategy begin to seep in. The play station platform gives its users the chance to log in by paying a minimal price but later on, it offers in game purchases worth hundreds of dollars without any stepped up controls in place. The purchase can be made at a single click without the app asking you back the usual ‘are you sure” or “do you want to” query.

New York Plaintiff Seeks Legal Support against Google App

The initial purchase requires you to enter a password but in the 30 minutes window following the 1st purchase you can make subsequent purchases without entering the password. So younger players can easily lose hundreds of dollars while plying one of the addictive games at Google play and that’s exactly what happened to a plaintiff who is suing the company for her lost dollars. A similar 15 minute window for purchase without passwords authentication was closed by Google Inc (NASDAQ:GOOG) a little earlier but the 30 min option is still on for games like Marvel run Jump Smash!

Google Inc (NASDAQ:GOOG) is strongly committed to its gaming aps segment. The company hired around 200 hardware and software developers on board in the Taiwan market during 2013. It announced yesterday that it would continue to take more game developers in 2014. The company is also making huge investments into its Internet of Things – wearable devices that blend digital into our everyday lives. Its virtual reality simulations, immersive games and applications like Ingress, Google Glass and the most recent advance on this front “Project Tango” are a few to name. The later will take mobile gaming to the next level by offering 3D mapping of walk about space.

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Considering this strategy for growth, the customer lawsuits could pose a great deal of trouble for the tech-stock in the coming times. A similar complaint against Apple Inc (NASDAQ:APPL) caused it $5 million in settlements and another $32.5 as a one off fine.

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