Tomahawk, WI 12/03/2013 (BasicsMedia) –, Inc. (NASDAQ:AMZN) has literally taken matters into the air. We do not blame you if you have not missed Jeff Bezos’s ambitious new carrier service the Prime Air, for the idea is truly ‘rock star’ as the kids’ would have it! The humble beginnings of the Amazon book store should have indicated how disruptive this company will be for the online economy.

Within a few years of consolidating the books and media content and hardware delivery systems, like DVDs, gaming in place,, Inc. has taken some giant leaps in circa 2013, soon to be 2014.

Disruptive Prime Air

Though the idea will take a long time in becoming a reality, the sheer magnitude of how things can do is indeed mind boggling.

The fact that Amazon Inc, and Bezos at that does things differently, is a fact that has turn around the ecommerce industry., Inc. (NASDAQ:AMZN) in quick succession took over the eReader and then the tablet market segment through its Kindle reader and the Kindle Fire variants. It’s humungous online content for this hardware- like books, magazines, news lines, publications, music, videos, and movies and more, the e-commerce store is the largest online retailer, putting to shame Wal-Mart Stores, Inc. (NYSE:WMT), Best Buy Co., Inc. (NYSE:BBY)  or Target Corporation (NYSE:TGT) by the sheer number of deliveries it makes on a daily basis.

Fulfilment centers, Inc. (NASDAQ:AMZN) nodes for smooth logistics are their warehouse, called as Fulfilment centres. Typically spread over 1.2 million square feet, the quick and easy movement from receiving the merchandize from a vendor, to packaging for delivery and labelling, besides begin sorted on geographic destinations for shipping and delivery. The quick processes are efficient and effective.

Though, there has been recent criticism of the hardwork employees at these centres are put to, in the U.K., there is not much spoken as yet about it. In the peak festive shopping that this season offers,, Inc. (NASDAQ:AMZN) has in place an army of personnel who ensure orders are executed in as less as 10 minutes per order., Inc. (NASDAQ:AMZN) has always pushed the horizons to innovate and bring online commerce sooner, faster and quicker to purchasers. Even as it improves and sets benchmarks the standards for user experience, the new ambitious idea of delivery using unmanned flying machines called drones to deliver orders in less than 30 minutes of an order is rather ambitious and definitely disruptive in nature!

Drones will be programmed through GPS to carry minimum weight in small yellow boxes, much like a big aerial bird and deliver to customers around the fulfilment centre!

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