Tomahawk, WI 12/03/2013 (BasicsMedia) – Yahoo! Inc. (NASDAQ:YHOO) has been overlooked quite regularly compared to its peers in the tech world. It is difficult to imagine that Yahoo was one of the earliest firms to come up when age of the Internet as a major tool of communication started. Compared to its peers, and some of them are babies compared to Yahoo, this company has struggled to make positive gains in the last few years.  Its top executives constantly try to convince their clients that the company still has much life left in it, and that no one should think Yahoo is dead and will never rise again.

Yahoo Inc has not Fared Well as an Internet Pioneer

When you refer to Yahoo! Inc. (NASDAQ:YHOO) as an Internet pioneer, you are not wrong, neither are you speaking an untruth. It is a fact that this pioneer of the Internet age, has been dormant, and chosen to stay off certain businesses that could have led to better revenues hence stronger financial position than it has done. Its failure to appreciate the changing times by keeping off areas such as social media and mobile devices, has led to losses in terms of revenue and personnel to its competitors, such as Google and Facebook. Yahoo has to do a lot to convince anyone that it still means business.

The company’s CEO is one Marissa Mayer, who intends to kick off a revolution at Yahoo! Inc. (NASDAQ:YHOO) by hiring new personnel. She intends to fill the file and rank of Yahoo with new and fresh talent to replace the ageing ones who have not made this company a worthy rival to others such as Facebook, Google and even the relatively new Twitter. To a large extent, the overriding feeling one gets with Yahoo! Inc. (NASDAQ:YHOO) is that it carries its operations like a start-up, although this has been changing since Ms. Mayer took the reins at a once dominant tech firm.

Yahoo Inc Must Start Making Relevant Acquisitions

Next in line for Ms. Mayer and Yahoo! Inc. (NASDAQ:YHOO) as they proceed with their charm offensive to woo investors and the public back, is to make relevant acquisitions. The big tech firms such as Apple and Google are never shy to make huge acquisitions when they know that this is good for business. Moreover, some of the acquisitions its rivals make, are quite illogical and one would struggle trying to identify any financial gain the company would receive from such a move. As long as the bigger picture is clear, there should be no problem with making such acquisitions.

To her credit, Yahoo! Inc. (NASDAQ:YHOO)’s Ms. Mayer intends to take the company on a path that will see it making six new acquisitions. However, things have not gone so well for her, due to a problem that is not entirely of her own making. Yahoo has a terrible past with acquisitions, having acquired and then neglected Flickr, which was ahead of its time since it operated in similar ways to Instangram. It also acquired and neglected Delicious, which would have been Twitter’s predecessor. If only it had made the right decisions with Flickr and Delicious, it would have no problem in this area.

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