Tomahawk, WI 08/12/2014 (Basicsmedia) – eBay Inc. (NASDAQ:EBAY) has over the years been sharing search terms commonly used in its site with manufacturers as it tries to revolutionized the way it does business. The giant online store has suggested that consumers usually find what they are looking for, as fast as possible partly because of it sharing search items with manufacturers. eBay Inc. (NASDAQ:EBAY) has always maintained strict rules on authentic products that make their way into its online platform according to CNBC’s Leigh Gallagher.
At times, reading product descriptions by consumers has always been the biggest challenge, creating an avenue that defaulters use to post fake products on the platform according to Goldin Auctions Founder, Ken Goldin in an interview on CNBC.
“What they are doing is they are teaching them how to make manufactured memorabilia or what really a non-counterfeit level knock is off. So if you see the title and see the picture you might be fooled and buy it and you won’t know what you have. Typically if you read the description as long as it is on an honest seller, he’ll put in the description this is a modern replica, or they will use the words replica or use the word similar to,” said Mr. Goldin
Advances in data analysis, as well as mobile technology, has done a lot to transform global digital commerce over the past few years especially on search algorithms. A lot of people according to Goldin are buying goods that are not authentic especially bags that sellers claim were made from the 60’s thinking they are vintage or 40-year-old items
“I am sure a lot of people are buying this bags that looks like they were made from the 60’s and these other items that look like they were made from the 70’s thinking that they are you know Vintage 30 to 40 year old items. In the real world you need to look for is the original vintage or the actual date of manufacture on the item,” said Mr. Goldin
Making data available on customer’s searches has, on the other hand, created a loophole for other manufacturers to create fake goods that continue to find their way into eBay Inc. (NASDAQ:EBAY) store.