In order to tighten the rules further for online collection or disclosure of kids’ personal info, Federal Trade Commission has taken restrictive measures on Websites and companies that target young audience or youth. The proposal is just an expansion of the limitations that were suggested during last fall after it found the regulations for Children’s Online Privacy act had not kept up with the advances in internet technology.

The commission’s proposal was released publicly and disclosed by Wall Street Journal. The proposal rules dictate that the website operator like a company provides software for chat function, and then they are very much responsible for complying with the rules of child privacy.

The current act requires all the web companies to notify the parents and get their consent before collecting personal info from the children under the age group of 13.

The privacy act will certainly apply to the website operators but not for the third party suppliers who perform separate operations. Other changes in the rule proposed would address websites that are used by adults as well as children. The present rule treats all the visitors under 13. The proposed rule will allow website that attracts both parents and children, who are keen to screen the ages and apply the privacy protections to kids under 13 years.

Facebook reported that they are open to younger users. The proposed rules don’t apply directly to the social network site of the company. But it would be applicable when websites include like buttons or any other similar kind of application.

If the website content is likely to impress children under 13, then the primary audience will be children under 13. Other consumer groups support stricter proposals.

The commission has proposed that modifying the definition of personal info can also be collected from the youngsters. The proposal rules say that includes any “persistent identifier” for recognizing the user over time across various websites.

Other exceptions here include other contextual advertisements for the end users, but it doesn’t use behaviourally targeted advertising.

Persistent identifiers will help in maintaining user preferences and also protecting against the fraud. FTC will receive public comments about the proposal till September 10th.

The regulations that are supposed to be completed by this year end by the commission are the results of the review started in the year 2010. It was the commission’s first review of privacy act 2005.

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