Tomahawk, WI 01/17/2014 (BasicsMedia) – The first thing that comes to mind while talking about Facebook Inc (NASDAQ:FB) is whether it’s declining user base forcing it to change? Remember, not all change is for the better and it is very important that Facebook maintain its distinctive features.

What is changing now?

Facebook Inc (NASDAQ:FB) has been adding more features to make its content relevant to its users. Many times they appear to have been lifted from competitor social media platforms. However, as such features are not protected by copyrights; little can be done about this. One of the latest features being introduced on the Facebook site is called ‘Trending Topics’. This feature is currently being tested on Facebook’s homepage in India, the United States, U.K., Australia and Canada and is expected to go live in the next two weeks. This feature would allow users to engage with the most ‘trending’ topic on the social media platform. The preview of the feature suggests that it copies Twitter Inc (NYSE:TWTR). The ‘Trending Topics’ will be displayed at the top right hand corner and will only show a couple of words about the topic. Clicking it will open in a new page (or a new tab) and your circle will also be informed that you are interested in that article.

The roll out will be done after user feedback from the nations covered are received. It will take weeks before the feature can be rolled out across all the countries as the topics featured are all local. Secondly, the company still has to roll out a version for the mobile devices. The small screen size limits the amount of features it can squeeze in.

Why The Change?

Facebook Inc (NASDAQ:FB) is still going strong, it has a 1.2 billion user base, its revenues are increasing, profits are quite good; why would it need to change? For one, change is the only thing constant in life. Facebook has been facing erosion in its user base. The base may not be shrinking but it is going through a huge demographic shift. Teens in the group 15-18 years are deserting it for new social media platforms. This was first noticed in 2011 and estimates put the number at almost 25% in the last couple of years. It means that Facebook’s user base in the 15-18 age groups has shrunk by a quarter in the last two years. It has not been noticeable because of an increase in the overall user base.

Facebook Inc (NASDAQ:FB0 has tried out several features in the past. When they did yield the desired results, they were ‘killed’ silently. Let us hope Facebook does not ‘kill’ this feature.

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