Tomahawk, WI 01/31/2014 (BasicsMedia) – Facebook Inc (NASDAQ:FB) is not relaxing its hugely impressive performance where ads are concerned. The company managed to turn its fortunes around when it decided to focus more on mobile ads, during the post-IPO period. The company has now issued its latest quarterly results, in which it is clear that its decision to lay special emphasis on ads posted on mobile devices was one that it will continue benefiting from for a long time to come. During the last quarter, FB announced that more than 50 percent of all its ad revenue came from mobile devices.

The immediate result of this announcement is that FB saw its shares shoot up, rising by more than 14 percent. Facebook Inc’s revenues rose by as much s 63 percent to settle in at $2.59 billion. The company outperformed predictions made by analysts, who expected FB to raise $2.35 billion in revenue. The company exceeded analysts’ expectations in terms of profits, where it posted 31 cents for every share held, compared with the projected amount of 27 cents per share. It seems that the company’s focus on innovative ads is beginning to pay great dividends.

Facebook Inc (NASDAQ: FB), through its founder and CEO, Mark Zuckerberg, invested in finding new ways in which advertisers could access a larger pool of customers during the last one year. This is after the company found out that users of its hugely popular social media site used mobile devices to access their accounts. All the marketing promotions that Facebook developed and ran on mobile devices were responsible for $1.25 billion during the latest quarter. What this means is that the ads accounted for more than 53 percent of what FB raised this quarter, up from the earlier 49%.

Currently, Facebook seems to be winning the battle for mobile advertisement, which is heavy among all the major social media sites. The closest competition to FB currently is Twitter, although the former appears to be in a much better place and standing with advertisers thanks to its more than 1 billion active users across the globe. On the other hand, Twitter currently boasts of around 200 million active users, which is a long way from what Facebook enjoys. A year ago, FB’s net income was $64 million, which is lower than the current amount of $523 million.

How Facebook Inc (NASDAQ: FB) managed to change its fortunes around within a year, and win back investor confidence is something worth applauding. With these latest developments, FB is overseeing and enjoying an expansion of its digital ad market, just as much as, if not better than its erstwhile competitor in the name of Twitter. In the next one year, by 2015, Facebook will see its share of the digital ad market increase to around 9 percent, which will be almost double what it boasted of in 2012. Facebook has not shied off from investing in mobile products, and it is now reaping the rewards.

Investors with shares in Facebook Inc (NASDAQ: FB) will probably continue to enjoy an amazing year in 2014, as the company pushes forward with its agenda. While FB is doing all of these to give advertisers more space and avenues to carry their campaigns to consumers across the world, it is not infringing on the rights of its main clients. It has struck a perfect balance between fending for the needs of advertisers, and not alienating or annoying its users.

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