Tomahawk, WI 06/30/2014 (Basicsmedia) –  About 600, 000 Facebook, Inc. (NASDAQ:FB) users that accounted to 0.04% of the total number of users had taken part in a psychological experiment by the company. The participation of the users in this experiment to discover the impact of positive as well of negative messages was without their knowledge and had been a secret massive psychological drive.

Psychological experiments enters social media

The news feed of the participants were altered in order to achieve a positive or negative tone of the post from their Facebook friends. The response from the user was then monitored to check whether their friend’s emotions and sentiments were impacted from the response of the user. The recorded results proved the emotion to be contagious. If a positive expression was reduced the response was that people produced greater number of negative posts and fewer positive posts. Similarly, when negative expressions were reduced, people started to produce greater number of positive posts and fewer negative posts. The recorded emotion graph obeyed a specific and opposite pattern which are influenced by positive and negative newsfeeds.

Facebook’s defense statement

Facebook was able to clarify its accusations because the psychological experiment drive was carried in accordance to the terms and conditions as well as its privacy policy. The users were asked to tick a check box which agrees Facebook, Inc. (NASDAQ:FB) to involve users in its experiment. The check box when marked will signify the user’s consent and also such data retrieved will be used for internal operations, troubleshooting, data analysis, testing, and research and for the improvement of service.

Conclusions

Facebook, Inc. (NASDAQ:FB) ascertains that data were interpreted only by machines and no personal information had been viewed by human researchers, the agreement allows Facebook to do so. The experiment was carried for about a week in the month of January, 2014. The purpose of this experiment was to reveal the impact of social media on an individual’s mental state. This research will prove highly effective and efficient from the view of advertisers.

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