Tomahawk, WI 06/30/2014 (Basicsmedia) – About 600, 000 Facebook, Inc. (NASDAQ:FB) users that accounted to 0.04% of the total number of users had taken part in a psychological experiment by the company. The participation of the users in this experiment to discover the impact of positive as well of negative messages was without their knowledge and had been a secret massive psychological drive.
Psychological experiments enters social media
The news feed of the participants were altered in order to achieve a positive or negative tone of the post from their Facebook friends. The response from the user was then monitored to check whether their friend’s emotions and sentiments were impacted from the response of the user. The recorded results proved the emotion to be contagious. If a positive expression was reduced the response was that people produced greater number of negative posts and fewer positive posts. Similarly, when negative expressions were reduced, people started to produce greater number of positive posts and fewer negative posts. The recorded emotion graph obeyed a specific and opposite pattern which are influenced by positive and negative newsfeeds.
Facebook’s defense statement
Facebook, Inc. (NASDAQ:FB) ascertains that data were interpreted only by machines and no personal information had been viewed by human researchers, the agreement allows Facebook to do so. The experiment was carried for about a week in the month of January, 2014. The purpose of this experiment was to reveal the impact of social media on an individual’s mental state. This research will prove highly effective and efficient from the view of advertisers.