Tomahawk, WI 07/02/2014 (Basicsmedia) – Facebook Inc (NASDAQ:FB) is known for a myriad of tactful strategies and exquisite observations which reflect upon the predominant changes or updates that the organization brings up for its teeming consumer base.

FB’s Psychology Research

Facebook Inc (NASDAQ:FB) had conducted a weeklong research in January 2012 and published it recently (in March) in a National Academy of Sciences’ Journal, pertaining to News Feeds and the varied changes associated with the news feeds. The research was conducted thoroughly focused on 700,000 FB users to elicit profound information on the range of ‘positivity’ or ’negativity’ depicted by a post!

The objective was primarily to comprehend the trend and it was found out that once the instances of positive expressions were dismally reduced, people intended to produce more negative posts than positive. It also depicted that on certain occasions, one’s emotion is dictated by others’ emotions.

Reason For Anger

Despite procreating an interactive News Feed (which is only getting better as the days pass), primarily based on proper research and associated activities, FB faced abject criticism and backlash from a fraternity of users who were of the opinions that the social media tycoon had messed with and toyed their emotions without prior notice – without permission, for the sake of modifying the FB News Feed on the basis of experimental results.

Adam – the Apple Of All Eyes

Adam D.I. Kramer, the emeritus Facebook Inc (NASDAQ:FB) researcher associated with the study came up soliciting for an apology to the entire user base and people from other irate fraternities. He produced a detailed explanation on why FB or the data scientist opted to carry out the survey without prior approval from the masses. Kramer harped on the primary basis of the survey was on the emotional impact of FB in the lives of human beings.

Anger And Solace!

The Facebook Inc (NASDAQ:FB) authorities conjectured that the data collected were not attributed back to solely a single person and was collectively noted, for a purpose; however, such explanations were not enough as some users displayed fomenting anger and criticized FB for such a psychology experiment.  This didn’t have much impact on the investments, as 220 million distinctive ‘likes’ and a billion interactions only pertaining to the FIFA world cup enthralled the investors, resulting in surging share price by 0.77 on July 1, 2014.

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