Tomahawk, WI 12/18/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) delivers its content to users using the Internet bandwidth provided by independent companies, most of them being telecoms operators. The company has been partnering with telecoms companies around the world to increase the accessibility of Internet and also to drive down its cost. In doing so, the social networking giant hopes to add more users to its network so that it can increase its revenue figures.

Now in addition to partnering with Internet providers, Facebook Inc (NASDAQ:FB) is taking matters into its own hands. The company is laying down fibre optic cables across the world. It has just finished connecting Europe to its data center in Sweden and it is planning even more connections. The company is also currently funding underwater Internet cable project that is expected to cover about 6,000 miles across the Pacific.

Investing in Internet allows tech companies to improve their services, bring reliability to users and drive down operating costs. Relying on Internet bandwidth provided by independent ISPs has the challenge of bogging down the quality of services offered by tech companies. And this has the potential of impacting in their revenue because it means losing traffic.

Facebook Inc (NASDAQ:FB) is among the tech companies which are considered the main bandwidth consumers and this means that the company incurs a lot of cost for the service. By having its own infrastructure, the company will be able to make significant cost saving and also bring in more revenue by selling its bandwidth to other companies.

Controlling destiny

Facebook Inc (NASDAQ:FB) is among the companies concerned about their future. There is the challenge of growing competition and the issue of security where users are increasingly demanding more Internet protection on sites they visit frequently. In this regard, FB will be answering the call of its subscribers by operating its own Internet infrastructure.

Since the allegations over U.S. spying through Internet platforms went public, thanks to exposure by Pentagon contractor Edward Snowden, tech giants have been trying to offer more protection to their users and this is why investing in Internet network is a matter of priority for FB which currently boasts more than a billion users and still adding more.

In addition to investing in Internet network across the world, the company is also switch from third-party networking equipment solutions to its own. FB and other giant tech companies as well as telecoms operators rely on networking equipments provided by companies such as Cisco Systems (CSCO). But now the company has started installing its own networking solutions and several of its data centers and already complete with the switch. This is partly due to cost factors and partly due to security and of course, the desire to control its entire operations.

Peers buying Internet

It is interesting that as Facebook Inc (NASDAQ:FB) invests in Internet network worldwide, its tech peers are also doing the same. This reveals the concern that tech companies have over the security of their platforms and the cost that they incur in bandwidth acquisition. Among the tech companies investing in Internet infrastructure are Google Inc (NASDAQ:GOOG) which now owns 100,000 miles of Internet network worldwide and Amazon.com Inc (NASDAQ:AMZN) which has just boosted its Internet acquisition budget.

Facebook Inc (NASDAQ:FB) is the first company among social network providers to take this ambitious investment in Internet infrastructure.

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