Tomahawk, WI 02/13/2014 (BasicsMedia) – Facebook Inc (NASDAQ:FB) has been the world’s biggest social media site for years. No other social media site boasts of 1.23 billion active users across the world as Facebook. The nearest global challenger to Facebook on the social media platforms is Twitter, which also launched its IPO in 2013, a year after FB had gone through it’s own. Twitter, being that it is still relatively new in social media circles, boasts of 241 million active users around the world, which almost five time less than Facebook’s. This could be because Facebook has been in the industry for close to ten years, compared to less than five years in the case of Twitter.

Why is it that no worthy challenger to Facebook Inc (NASDAQ:FB) has emerged? A few months ago, it was reported that many teenagers were on the verge or leaving Facebook and moving to other emerging social media sites. Thus far, not even Twitter has managed to create a dent in Facebook’s popularity around the world. However, even if teenagers left Facebook, as was reported, what is clear is that they never joined Twitter. If they did, then the numbers must have been so insignificant to have much impact. Recent surveys discovered that many Facebook active users dislike some of its features, but were unconvinced about leaving, yet.

Most of these users believe that the new features on Facebook Inc (NASDAQ:FB) compromise their privacy, but they are not sure whether leaving would be the best course of action to take. Half of the users in the U.S. believe that they share too much personal information on Facebok, and that this is a major threat to their own safety. Many users believe that photos of their kids are being used on Facebook without their permission, but this has not reached a point where they contemplate leaving and moving to a different social media platform. In all fairness, Facebook has a pull that most active users cannot break from and go into a different platform.

However, if there is one thing that Facebook Inc (NASDAQ:FB) must deal with, and do so as soon as possible, it is that of more than 137 million fake accounts. Somehow, Facebook will need to find a way of dealing with the issue of fake accounts, and cleaning its house. It has to eliminate or find a way of neutralizing these accounts. Moreover, Facebook needs to make its social media platform the safest to use, and one way of doing this is to eliminate all these fake accounts. It has to find ways of making it impossible or extremely difficult for people to open or create fake accounts. By doing this, it will convince the active users that it cares about their safety.

Finally, Facebook Inc (NASDAQ:FB) is not under any global threat. It is not allowed in certain countries such as China, Cuba, North Korea, and Iran, but this has not stopped it from being the preferred choice for a third of the world’s population. The size of Facebook is evident when you consider that it raises most of its revenue from mobile devices, where statistics now show that close to 60 percent of all active users, access this social media platform through these gadgets.

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