Tomahawk, WI 11/29/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) is easily the social networking monopoly. The platform boast more than a billion users while its archrival  Twitter Inc (NYSE:TWTR) is still struggling to enroll even half that number in subscriber-base. The upcoming months will tell whether TWTR is making any headway against FB after its successful IPO on the Big Board.

Presently FB has many of the big ad spenders on the social networking space. The company is also seeking to make even stronger pitch on mobile platform where most of the teens are trouping due to the over the top mobile messaging apps.

However, while Facebook Inc (NASDAQ:FB) is a monopoly on desktop, the picture is different when you talk about mobile. Cracking into the numbers of FB both in subscriber base and ad revenue is a serious headache for any competitor. However, the company is showing some vulnerability on mobile and this has led to speculations that the company could be living on borrowed time so to speak.

These days, surveys after surveys seeking to paint the picture of the future of social networking seem to suggest that more and more people particularly teens are flocking to the newfound platform of mobile messaging. And the surveys say that this is not just a threat to established social networking platforms like FB, but also to mobile operators who are facing the risk of reduced SMS revenue.

Threat from Mobile Apps

If recent surveys are correct, then Facebook Inc (NASDAQ:FB) is having a big war to battle for which it must win if dollars are to keep coming. There is almost a general consensus among researchers that switch to mobile Internet social networking is inevitable. If this be the case, it means that companies that have thrived on desktop access must either change their gear to be the change or risk face out.

Facebook Inc (NASDAQ:FB) has already responded to this with the launch of its Facebook Messenger. However, this app is trailing in the category and this is where the threat lies. The only viable option now for FB is to continue its investment in mobile messaging apps by acquiring startups which are threatening its present mainstream source of revenue.

How Facebook Messenger is trailing

It is emerging that mobile messaging startup WhatsApp is quickly eating the lunch of FB by knocking down its Facebook Messenger app. According to a survey by of more than 3,000 smartphone users mainly on Apple Inc’s (NASDAQ:AAPL) iOS and Google Inc’s (NASDAQ:GOOG) Android, WhatsApp is popular among 44% of users on these devices in the U.S., South Africa, Indonesia, Brazil and China. On the other hand, FB’s Facebook Messenger is popular among 35% of this user category.

Looking at this percentile difference in the popularity of the two apps may not tell much about the threat until you spare time to look at how rival mobile apps are also adding numbers to their base and all are harvesting from Facebook Inc (NASDAQ:FB).

Converting the threat to opportunity

While the rising mobile messaging apps could spell doom for Facebook Inc (NASDAQ:FB) as the dominant social networking platform, the company could take up the challenge and convert this potential threat into an opportunity. This could involve going for the revolution of the desktop social networking while penetrating the mobile messaging platform through takeovers.

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