Tomahawk, WI 07/29/2014 (Basicsmedia) – Facebook Inc (NASDAQ:FB) has come up with a strategy to augment the number of downloads of its messenger application on iOS and Android platforms. FB is expected to turn off the chat option in its Android/iOS applications to push downloads of its Messenger app.

FB To Split Its Chats To Messenger

In the upcoming days, Facebook Inc (NASDAQ:FB) users are likely to be notified about this new inception. This move is deemed to cause inconvenience to its user base of millions; however, on the company’s premise, this is essential to improve the popularity of Messenger. There are risks involved in any business endeavor and this upcoming strategic move by FB might be a risky venture, however, it is commendable and worthwhile to ensure a paradigm shift. The shareholders might opt to hold on their finances and be cautious with Facebook Inc (NASDAQ:FB), despite knowing that if the user base accepts this change and adapts to it, they are the ones who would be most benefitted, since more the downloads of Messenger, better are the revenues garnered by FB!

Unveiling FB’s Split-Strategy

A FB spokesperson revealed to Techcrunch that in the upcoming days, the users shall be notified that they need to download Messenger app for exchanging messages on Facebook. FB has changed its holistic strategy significantly over the past one year, as it is focused on maximizing its advertisement revenues from its mobile applications like Instagram, Messenger and Whatsapp. Moreover, to lure greater customer bases, Facebook Inc (NASDAQ:FB) had launched services like Paper and Slingshot – as standalone applications.

The Messenger app is 20% faster than the mail FB app currently. The FB spokesperson further revealed that chats-through-Messenger survey reports in Europe portray that people tend to share more content when online on FB-Messenger.

Facebook Inc (NASDAQ:FB) is the most popular social networking site that connects more than 200 million hearts. The new provision that FB intends to harp on shall shrink active, online visitors on the main FB app, by a wide gamut.

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