Tomahawk, WI 12/17/2013 (BasicsMedia) – Facebook Inc (NASDAQ:FB) is the leading social networking platform. The market values the company at $133.07 billion. The company listed on NASDAQ last year amid challenges but it has been able to climb high this year. One of the key developments in the company is its addition to the S&P 500 Index. FB will join the benchmarking index later this month after meeting the qualification requirements.

Facebook Inc (NASDAQ:FB) has been improving its platform since its main rival Twitter Inc (NYSE:TWTR) listed last month. The social networking giants are in the battle for the control of social network masses and dollar. FB is working hard to retain its huge user base while trying also to add more users at the same time. This has meant adjustments to the site such as inclusion of new features to appeal to more users.

Recently the company added a feature that allows users to know the kind of devices their friends are using to access Facebook. Twitter reacted to this by including a feature that allows users to seen tweets by their location neighbors.

Facebook Inc (NASDAQ:FB) has added news feed feature that allows users to access high quality articles while connecting with family and friends through the social platform.

This feature is already bringing good results going by the reports by FB that it was able to increase traffic to the site after including the news feed feature.

There will be even more improvements to the site as the company seeks to deliver the best social network experience in efforts to attract and retain more users.

The tricky part for the company has been fully monetizing the platform. FB is sensitive to its users’ experience and the company does not want to alienate users by blasting ads on their faces each time the log-in to the site. This is why it is going slow in its introduction of new features and tweaks to the platform.

Video ad

Although Facebook Inc (NASDAQ:FB) had initially postponed the inclusion of video ad in its platform, the company has now reached a decision to offer the service. Later this week, the company will start selling video ads. This will be an opportunity for the company to share in the estimated $66.4 billion TV advertising revenue.

The company will offer video ad on both its mobile and web platforms, Wall Street Journal is reporting. The video ads will play automatically in user’s news feed but will remain mute unless activated to sound by the user. The important thing with this video ad is that it will not consume the user’s data and this makes it a friendly feature.

The timing of the launch of the video ad is also handy given that at a time like this advertisers have a lot of money to spend on advertisement. Facebook Inc (NASDAQ:FB) has not disclosed how much it would charge for the video ad, however, this services is expected to be expensive than the ad services that it is already offering.

Battle for video ad

In launching video ad service, Facebook Inc (NASDAQ:FB) is expected to face competition from Google Inc. (NASDAQ:GOOG)’s YouTube which is already a popular video sharing platform.

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