Tomahawk, WI 05/21/2014 (Basicsmedia) – Facebook Inc (NASDAQ:FB) is probably not used to being rebuffed by a company that Mark Zuckerberg wants to acquire. After successful multi-billion dollar deals acquiring WhatsApp and Oculus VR, Facebook was intent on acquiring Snapchat. However, the $3 billion attempted takeover of Snapchat did not reach fruition last year. Since then, Facebook has been developing its own message app to compete with Snapchat.

Zuckerberg wants to Slingshot

This pet project of Mark Zuckberg — internally known as Slingshot — has been proceeding in complete secrecy and it will allow users to send a photo or a short video message to individual contacts on FB. The recipient will be able to watch the message once by tapping or holding a contact’s profile picture.

If Slingshot works out, it will launch as a separate app from the company’s texting app as Mr. Zuckerberg has a strategy of unbundling various components of Facebook into independent apps on mobiles. This is to target the overwhelming mobile user base of Facebook Inc (NASDAQ:FB)  better.

Publicis and Facebook Deal

With the world moving to mobiles in a massive way and Facebook users preferring their smartphones to log into their accounts, Facebook Inc (NASDAQ:FB) is sitting pretty even as advertisers make a beeline for the company.

The present multi-year partnership between Publicis and Facebook deals with products built around data, images and videos on Facebook. This agreement also gives a fillip to beleaguered Publicis after their failed $35 billion merger talks with Omnicom.

Advertisers of all stripes are clearly keen to tap the powerful ad platform that Facebook provides. Since Instagram — part of Facebook — has already signed an ad deal worth about $100 million with Omnicom, the present deal is really the second deal for Facebook.

Facebook Insiders Make Billions

It has been slightly more than two years now since Facebook Inc (NASDAQ:FB) went public. Some of the top investors in Facebook have offloaded some of their Facebook stock and made millions in the process. These include Mark Zuckerberg himself at the top of the list who has made $3.4 billion from such stock sales. After him comes Goldman Sachs Group Inc (NYSE:GS) that was the underwriter of the Facebook IPO. It has made $914 million while one of the early Facebook investors Peter Thiel has made $861 million. COO Sheryl Sandberg has earned $455 million from stock sales while investor Marc Andreessen has made $282 million.

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