Tomahawk, WI 12/02/2013 (BasicsMedia) – There are a lot of things which make Ford Motor Company (NYSE:F) a charming automaker. First, the company was able to survive the financial crisis without holding out a begging bowl as it rivals. Second, the company has continued to thrive in an environment which rivals find very challenging. But it’s been a long walk this far. The company has its CEO Alan Mulally to thank for the turnaround it has achieved in the past short years. From minting billions of dollars in loss year after year, the company is now making billions upon billions in dollar profits.

The most exiting thing about Ford Motor Company (NYSE:F) lately is its return on equity (ROE). In this category, the company not only stands out among peers, but also beat the industry average by significant margin. High ROE simply means that a company is doing what investors want it to do – generate profit from the invested dollar from shareholders.  ROE is an important metric and it’s the guide for the value investors.

The ROE metric that turns above 14% is always a positive indicator of a stock’s health. Ford Motor Company (NYSE:F)’s is more than 28% which means that the company is putting investors’ money into good use.

It has taken a lot of efforts to put Ford Motor Company (NYSE:F) in the solid profitability grounds. The company has made tweaks to its production to produce vehicles at profit and which appeal to the customers. The particular vehicle platforms which have been the source of its success include Fiesta, Fusion, Ford Focus and the F-Series truck. In fact, F’s pickup trucks have beaten the competition hands down in the U.S. thus giving the company not only substantial incremental revenue, but also sustainable line of revenue.

Cost-cutting is also helping the company improve its financials while focusing on the improvement of its other vehicle platforms like the Lincoln.

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