Tomahawk, WI 05/05/2014 (Basicsmedia) –  Ford Motor Company (NYSE:F) has been in better shape than its competitors in the automobile business. The credit for that goes to Bill Ford and Alan Mullaly and their zealous implementation of the “One Ford” plan. The current COO Mark Fields was a part of the process during the implementation of both the One Ford plan and its predecessor “The Way Forward”.

Quarterly Numbers

Ford’s 1Q2014 revenue came in at $35.9 billion compared to $35.6 billion in 1Q2013. It reported $989 million in earnings in 1Q2014 compared to $1.61 billion in 1Q2013. Ford’s total vehicle sales were 1.59 million in the quarter compared to 1.5 million during the same period last year. In North America, Ford made a pretax profit of $1.5 billion in 1Q2014 which was down from $2.39 billion in profits in 1Q2013.

Ford Motor Company (NYSE:F)’s South American operations made a pretax loss of $510 million because of unfavorable exchange rates. Ford is closing factories in Europe in an attempt to become profitable there by 2015 and it reported a pretax loss of $194 million in 1Q2014 in Europe compared to a loss of $425 million in 1Q2013.

In the Asia-Pacific region, Ford made a pretax profit of $291 million in 1Q2014 compared to a loss of $28 million in 1Q2013.

Recall Trouble

Every automaker is faced with the problem of recalls and Ford has faced less of it than its competitors such as General Motor Company (NYSE:GM), Toyota and Chrysler. Ford had total recalls of 1.2 million vehicles in the U.S. in 2013, according to the National Highway Traffic Safety Administration, which makes Ford the fifth largest in terms of recalls among automakers.

Ford Motor Company (NYSE:F)’s recall troubles are far less than GM’s which has had to spend $1.3 billion in the first quarter on costs related to the recall of about seven million vehicles.

With 23 product launches planned for the year, Ford Motor Company (NYSE:F) watchers should have an exciting time ahead and a lot on their plate to keep up with. Investors might pay heed to Ford management which is asking investors for patience as it spends heavily on this slew of launches.

For this pioneering carmaker, its best days may still be ahead of it.

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