Tomahawk, WI 04/23/2014 (Basicsmedia) – Alan Mulally has completed a remarkable turnaround for Ford Motor Company (NYSE:F) and is getting much deserved praise for the accomplishment as media is awash with the news of an impending succession at Ford. An announcement is expected by May 1 that the Chief Operating Officer Mark Fields will take over the CEO position from Mr. Mulally.

A Time To Grow

It will be a time for Ford to grow under Mr. Fields whereas Mr. Mulally led Ford through a perilous time when rival giants like General Motors Company (NYSE:GM) went into bankruptcy and needed infusion of money by the Obama administration to come out of bankruptcy and restart operations.

Ford went through a period of massive losses and restructuring under Mr. Mulally but is now making profits with bestsellers like the F-150 pickup truck.

Chinese Market

Ford Motor Company (NYSE:F)’s share of the Chinese market — the largest automobile market in the world — is also growing though it sells less than one-third the number of vehicles sold by GM or Volkswagen there. Ford is doing roaring business in China with its offerings in the lucrative crossover/SUV segment. Ford sells EcoSport, Kuga, Edge and Explorer models in China in this segment.

In 2014, Ford will turn its focus back to the compact car segment where it sells the global Ford Focus model and Ford Focus Classic and is planning to re-introduce the Ford Escort brand later this year.

European Market

The European auto market has been in the doldrums for quite a while now and is undergoing a recovery only now. Ford Motor Company (NYSE:F) saw strong sales growth of 11% in 1Q2014 which was the fourth consecutive quarterly growth in that market. Fiesta, Focus and Kuga were the three main models from the Ford stable that are leading the Ford charge in Europe.

In a growing global auto market where sales are expected to grow from their historic high of 83 million in 2013 to reach 85 million in 2014, Ford is poised to give strong competition to its bigger rivals General Motors Company (NYSE:GM), Volkswagen and Toyota Motor Corp (ADR) (NYSE:TM).

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