Tomahawk, WI 12/23/2013 (BasicsMedia) – There is no gainsaying that 2013 has been a remarkable year for Ford Motor Company (NYSE:F). The company has been the success story of the auto industry, thanks to impressive turnaround. The company’s sales and bottom line have been great over the past few years and so has been investor confidence.

The company seems determined to keep things in this mood for the longest time possible. This explains why an amazing product launch has been scheduled for next year and in the process the company is also adding more staff. To begin with, Ford Motor Company (NYSE:F) is hiring about 5,000 workers in the U.S. and about 6,000 workers in Asia. This brings the total hires to about 11,000 for next year.

The Asia hiring can be seen to be answering the need of the new production plants that are opening in China. Important, by hiring more than 11,000 as slated for next year, Ford Motor Company (NYSE:F) will be making its biggest hiring in more than a decade.

Overall, Ford Motor Company (NYSE:F) is hiring to meet the staff need for its new vehicles launch. The Alan Mulally-led company is planning to roll out 23 new vehicle platforms in 2014. About 16 of these vehicles will be targeting the U.S. market while the rest will be sold worldwide. Once again,   the company will be marking the biggest product launch in recent memory.

Over the past on year, the company has been working in improving its processes. This is obviously aimed at avoiding the quality troubles which the company has had recently leading to product recall. At least two products Escape SUV and Lincoln MKZ sedan were among the vehicles that either had to be recalled or release delayed due to quality issues.

It is important to note that Ford Motor Company (NYSE:F) is also working in a self-drive vehicle which according to latest details released by the company, is expected to feature more advanced sensor technology than ever seen.

Lowered guidance

Last week, Ford Motor Company (NYSE:F) made a very unpopular announcement. This announcement was that the company expected its profit to decline in 2014. As usual, investors like to see positive things and so the stock tumbled its biggest in over two years, losing 6.3 percent due to this lower guidance.

In the current fiscal, the company is expecting to hit $8.5 billion profit and next year this column is expected to read about $7 to $8 billion. The reason is that F will be spending more on new launch in terms of production, advertisement and marketing.

The company’s margin is also expected to come under pressure next year as it releases 23 new vehicle platforms.

The sluggish European economy and the weaker market conditions in South America are also expected to hurt the company’s profits next year.

CEO exit

There is air uncertainty surrounding the future leadership of Ford Motor Company (NYSE:F). That the company’s CEO Mulally could be joining  Microsoft Corporation (NASDAQ:MSFT) in the same capacity is becoming more realistic. There have been a string of conflicting statements over the CEO’s stand but in now seems the board is readying for bad new, his exit.

Being the kind of a businessman he is, the exit of Mulally will obviously impact on the stock of Ford Motor Company (NYSE:F) negatively.

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