Tomahawk, WI 03/21/2014 (Basicsmedia) – As General Electric Company (NYSE:GE) seeks to spin-off its consumer finance business via an IPO, it is on course to greater strengths as a hardcore manufacturing behemoth. With its global presence (particularly in emerging markets), GE will see long-term growth as emerging markets are likely to show stronger growth rates than developed markets.

New Frontiers

General Electric Company (NYSE:GE) has gotten into fashionable new technology arenas such as additive manufacturing which includes 3D printing. It makes 3D-printed fuel nozzles for its aircraft engines. GE is using additive technology to repair and service parts in its many turbomachinery businesses including Aviation, Power & Water, and Oil & Gas.

Russia Sanctions

As the U.S. prepares to impose tougher sanctions against Russia over the crisis in Crimea, companies including GE are keeping a wary eye on developments. General Electric Company (NYSE:GE)’s aircraft leasing division has 54 planes flying in Russia.

Collaborations

Apart from being a major manufacturer of turbines for conventional power plants, it’s also focused on renewable sources of energy such as solar energy. It has an ongoing collaboration with First Solar, Inc. (NASDAQ:FSLR), which manufactures thin-film Cadmium Telluride (CdTe) modules since August 2013. GE acquired a small stake in the company in exchange for sharing its thin-film solar panel technology.

Big Picture

General Electric Company (NYSE:GE) has been around for more than a century. That is a tribute to its innovativeness and robust business model. But every decade brings new challenges. GE is seeking to be a leader as manufacturing technology takes new strides. With its GE Ventures initiatives, it’s trying to inculcate a ‘start up’ mindset in an organization with more than 300,000 employees. It’s trying to simplify its internal processes so that it can compete with much smaller and nimbler competition. GE intends to reduce its new product introduction cycle by as much as 30%. General Electric Company (NYSE:GE) is trying to imbibe and promote virtues typically associated with start-ups such as the ability to focus on customers and solving problems without getting distracted by unimportant matters.

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