Tomahawk, WI 10/29/2013 (BasicsMedia) – There is a reason why Google Inc (NASDAQ:GOOG) has remained as the leader in online advertising in the past few years controlling over 41% of the market. This is also evident with it controlling approximately 53% of the mobile ad market. If this is not good news, Google is still expected to maintain the upward growth with its digital advertising shares expected to grow from 41.1% to 44% this year alone. Its digital advertising market in the US is approximated to be worth $42.26 billion and expected to grow to $52.49 by 2015. Google currently occupies the third spot as the largest company in the US accelerated by impressive performance in the advertising industry. It is for this reason that its stock has soared in the past few years to hit the $1000 mark.

Google’s revenue this year alone has grown by 12% to clock $14.89 billion making it one of the best earners in the market. The $14.89 billion mark surpassed earlier analysts’ estimates of $10.74 billion with an EPS of $10.74 over a market projection of $10.36. This is a clear indication of a company that is on a roll and sure to do even better in the coming years. Revenues from Google’s sites grew to $9.39 billion an increase of 22% with additional revenue of $3.15 billion from other partner sites. Costs- per-click for the quarter declined of which Google countered by delivering a better growth in paid clicks.

 Keeping up with the trend as the company for the future, Google next big project named ‘Project Loon’ is expected to send Google’s’ balloons to the stratosphere. The balloons are expected to beam down wireless internet signals for remote and rural communities that have never enjoyed reliable internet connection. The project is expected to help people in how they are able to find any information they might be looking for and greatly influence the way business operate. This is in line with the company’s plan to automate and simplify the day to day life of people. Google heavily relies on advertising for its revenue collection even though it also engages in smartphone production. Advertising contribute up to 85% of its revenue with search advertising being highly lucrative. There are some concerns that the advertising business might be facing challenges especially after a decline of cost-per-click by 8% over the year. This marks an 8th consecutive decline in cost- per-clicks.

Google Inc (NASDAQ:GOOG) remains arguably the dominant force in the internet world with no other internet competitor mounting any feasible competition. The company this year alone is expected to earn profits totaling $12.7 billion and only behind Apple Inc. and Exxon Mobil Corp in terms of revenue collection. It is no surprise that the company has surpassed its greatest adversary Microsoft in terms of profits in the past few years. The only bad omen to the success of Google is the declining online advertising rates. The ever growing mark can be attributed to creative and innovative ideas such as the self-driving car and the Google glass wearable computer.

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