Tomahawk, WI 12/18/2013 (BasicsMedia) – In recent weeks Google Inc (NASDAQ:GOOG) has been making headlines. The company this week announced its acquisition of military robotics and the declared that a key engineer was joining its ranks from Microsoft Corporation (NASDAQ:MSFT). The company has also announced update to the software that operates its eyewear computer, Google Glass.

And now Google Inc (NASDAQ:GOOG) is reported to be taking over the Internet infrastructure. The company has already acquired more than 100,000 miles of Internet routes around the world. The company has traditionally depended on telecoms companies for its bandwidth supply for which it pays billions of dollars for the service.

However, its Internet infrastructure now exceeds even that of the U.S. leading telecoms operators. For example, currently Sprint owns just about 40,000 miles which is now dwarfed by GOOG’s 100,000 miles.

The deal in acquisition of Internet by Google Inc (NASDAQ:GOOG) seems to be centered on reducing the cost of internet and improving its performance. The company is also seeking control of its destiny given that nobody can surely predict the image of technology and Internet industry in the coming decades.

As a leading online content provider, GOOG wants to offer the best Internet experience for its users in terms of speed, quality and cost. By doing this, it hopes to improve its revenue. The company is also increasing its investment opportunities by entering the Internet service provider business. However, doing this could create tension between the company and telecoms operators that have long considered it a well-paying client.

Others buying Internet routes

Google Inc (NASDAQ:GOOG) is not alone in the business of buying world Internet routes. The company is just one of the leading tech firms which are investing big on Internet and whose aim in doing this still remains a speculation.

Facebook Inc (NASDAQ:FB) is another tech giant that is investing in Internet. Unlike GOOG that is buying already laid down networks, FB is investing in its own infrastructure and it is also partnering with other Internet providers.

FB recently finished its high capacity network installation throughout Europe and it has set its data control center for the region in Sweden. The social network company is also laying about 6,000 miles underwater cables across the Pacific.

Microsoft is also using Facebook’s script in Internet investment by building its own network and installing underwater cables across the world.

Amazon.com Inc (NASDAQ:AMZN) is yet another tech giant that is investing in Internet infrastructure. The company recently increased its spending in Internet investment by 44 percent to buy up fibre networks.

Independence

Tech companies like Google Inc (NASDAQ:GOOG) are the largest consumers of Internet bandwidth alongside other networking products and services. This has meant that although the companies are in control of the online content, they rely on telecoms companies and network equipment providers for their business operations. It has been difficult to guarantee service quality in this environment and this explains why tech giants are now using their heavy financial muscles to operate independently. Doing this also gives them more control of their future.

Google Inc (NASDAQ:GOOG) remains the largest Internet search provider. It has recently been diversifying its operations into hardware and software businesses. It offers low-cost smartphones and its Android OS is the dominant mobile platform worldwide.

The stock is trading around $1,069 per share and the company has a market value of $357 billion.

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