Tomahawk, WI 7/26/2013 (Basicsmedia) – Google Inc. (NASDAQ:GOOG) displayed on July 24, 2013 its latest product, Chromecast, which is a 2” plastic gadget that costs only $35. Users can plug the gadget into the back of their televisions in the HDMI port and stream Netflix and YouTube videos through their smartphones. They can also access the TV shows and movies from Netflix. Further, the device will enable users to get any web content in their televisions, if the content can be viewed with the browser of Google, Chrome. However, the new gadget will be employing a stripped-down Chrome version.

The Airplay feature of Apple Inc. (NASDAQ:AAPL) is capable of sending videos to televisions through streaming from iPhone or iPad devices. However, Google Chromecast is able to connect itself to the Internet from any home WIFI networks. Users can use their phones, laptops or tablets as remote control. Google also released a special software kit of Chromecast for developers.

Earlier, Google has announced the launch of Google ‘Nexus Q’ last year, which promised streaming of digital music and other online contents of consumers in their televisions and other home entertainment systems. However, the launch was postponed indefinitely after several negative reviews. According to Pichai, the Nexus Q was a learning process for the company and the result of its development has been the release of Chromecast.

Additionally, Google also introduced a new 7” Nexus tablet with a lighter, thinner boy and a higher resolution, compared to the Nexus 7 released in 2012. The pricing of Nexus 7 in the U.S. will be $229 for the basic version of 16 GB storage capacity and shipping will start from July 30 in the U.S. Google will be bringing this new model to the United Kingdom, France, Japan, Germany and Spain, as well as other countries in the next few weeks.

The latest Nexus 7 offered in the U.S. will have 4G connectivity with a mobile modem, which can connect to the services from AT&T, Verizon and T-Mobile. The main revenue for Google is from online advertisements and mobile advertisements and Google expects that the aggressive pricing of Nexus 7 will make it a big hit with consumers. Sundar Pichai, head of Chrome and Android at Google, told Reuters, “The new Nexus 7 is designed so that it’s profitable for all the people involved. Retailers, us, everyone included.”

Pichai mentioned that the Nexus 7 has accounted for more than 10% of all Android tablets. He projected sales of 70 million Android tablets in 2013, compared to around 10 million units in 2012. These two announcements have come just ahead of the unveiling of Moto X at the end of July 2013. The Motorola division of Google will be launching this smartphone, the first major product from Motorola, after Google acquired Motorola in May 2012 for $12.5 billion. Google expects that Moto X will be able to capture a good market share in the highly competitive smartphone market. Still, the pricing of Moto X will be crucial to its success.

The shares of Google closed a $902.90 on July 24, 2013, declining marginally from the close of $903.80 on July 23, 2013. Google shares have been steadily climbing in the last one year, after closing at $607.99 on July 25, 2012.


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