Tomahawk, WI 12/02/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) is increasing its Internet fame. The company is known as the largest search engine in the world. The company also offers the most popular video viewing and sharing platform in the name of YouTube. GOOG is also in social media and the company is also having clear intent in penetrating the smartphone market. It’s acquisition of Motorola Mobile tells the story.

Google Inc (NASDAQ:GOOG) has presence in almost every pocket of the Web and the company is still penetrating. As the name Google becomes synonymous with Internet, the company is having its cake and eating it. This is why while it makes no direct cash from its Web browser Google Chrome, the popularity of this service is all that it requires.

Google Chrome brings more people to the Internet

A recent study by StatCounter reveals that Google Chrome remains the most popular Web browser. The service holds about 42% in Web popularity in November having jumped from a little over 40% in October. It is trailed by Internet Explorer at 27% and Firefox at 18%. Internet Explorer is a product of the software giant Microsoft Corporation (NASDAQ:MSFT). The service tumbled in popularity between October and November, by about 1%. Apple Inc (NASDAQ:AAPL)’s Safari browsers fall distant fourth position with single digit percentage in popularity.

Google Chrome is built to accommodate desktop and mobile Internet access. This means that it is helping Google Inc (NASDAQ:GOOG) attain its dream of catching more Internet users to land on its site. With more eyeballs rolling on, the company has good bargain with advertisers and this essentially means better ad revenue.

Interaction with Internet visitors through Google Chrome also helps in delivering of user centric display ads which means quality for the advertisement dollar.

Google is concerned more with search ad

Google Inc (NASDAQ:GOOG) has no serious business in browser development. The idea behind it all is to simplify the way people interact with the Internet and also increase the time they spend on the Web besides saving Internet visitors from unnecessary distractions online. In the end, the company is able to increase visitors to its various internet platforms. Bigger visitor metric is the lifeblood of advertisement dollar.

The company’s entry into smartphone business is also believed to be aimed at increasing Internet access. The company is determined to drive down the cost of smartphones which have become the popular Internet access points for people around the world. However, the cost of smartphones is still prohibitive in some parts of the world and by offering high-end and feature phones at lower prices, Google Inc (NASDAQ:GOOG) is trying to prevail on leading smartphone makers Apple Inc and Samsung to price their devices fairly so a lot of people can have them and access the internet more frequently.

Google monetizing technology

That Google Inc (NASDAQ:GOOG) is going for every technology dollar can be seen in the manner in which the company is monetizing its opportunities. The market is having high-performance smartphone in Nexus 5 at just a fraction of the market price. The company is also taking its YouTube platform to new levels for higher ad revenue collection having agreed to offer the platforms performance metric to advertisers. Then we have also been promised Google Glasses which are expected to change the way people interact with the Internet.

All these means that the company’s management is serious is building a long-term profit machine.

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