Tomahawk, WI 11/21/2013 (BasicsMedia) – Google Inc (NASDAQ:GOOG) is very keen on increasing its ad revenue. This is the lifeblood of the company and going for every dollar out there is its primary business. The company stated that it has unveiled a prepaid debit card. The cardholders will be able to purchase at stores in millions of locations and also withdraw cash from ATM machines. The newly launched card will be issued free of charge to interested users and its wait time is around 10 days, the company stated.

Google Inc (NASDAQ:GOOG) operates online money account called Google Wallet. This service is available on smartphones as well. The Wallet allows customers to receive or transfer money to other users. Customer can also buy goods with funds in their Wallet account. The unveiled prepaid debit will therefore be linked to this Wallet so that cardholders can access their funds in Google Wallet plus other sources.

Google Inc (NASDAQ:GOOG) prepaid debit car carries no monthly or yearly charges

Most prepaid debit card providers charge their customers monthly or yearly maintenance fee. This will not be the case with the unveiled Google Prepaid Debit Card. In addition to the card being free to receive, it will bear no fees such as yearly or monthly. This move is expected to upset other players in the industry to generate huge revenue from such standing fees imposed on cardholders. For the time being Google Inc (NASDAQ:GOOG) will only make the card available in the U.S.

Google Inc (NASDAQ:GOOG) has been doing a lot of this lately from providing smartphone at a cost and now introducing a free to hold prepaid card. What could the company be after? GOOG has been seeking to play a bigger role in commerce and provision of this card services is expected to help this effort. The reason the company wants to get more into commerce is so that it obtain valuable information about people’s shopping habits. This information is very crucial for the company’s ad services.

The card to help Google Inc (NASDAQ:GOOG) target ads

Internet advertisers have been asking for value for their dollar. Advertising platforms which can defend or prove the efficacy of their advertising services always have plenty of advertisers knocking on the dollar with their dollars. Google Inc (NASDAQ:GOOG) has made its health from ads and it knows how the game goes. In this case, the company is expecting to use the card to help it offer targeted ads.

It happens that when a person uses the Google Inc (NASDAQ:GOOG) prepaid debit card for shopping, details such as description of the goods, name of the seller, address of the sellers and the amount that the buyer pays for the goods will be captures and added to a database which the search engine company can use to deliver targeted ads. It is important mentioning that the company is already offering a special credit card for advertisers for use in buy AdWords on its website.

By seeking to delivery targeted ads to users, Google Inc (NASDAQ:GOOG) is not only playing into the hands of its advertisers who have asked for value for their advertisement dollar, but the company also expects improved ad revenue which is good news for its shareholders and investors.

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